Chinese cosmetic category’s online GMV in 2021Q2 was 65.739 billion yuan, with a growth rate of 0.06%. Among domestic brands, Florasis and Winona kept a high speed growth, while Perfect Diary was slowing down. Brands from Bloomage Biotech, the hyaluronic acid giant in China, were experiencing explosive growth. International brands were outperformed by domestic brands in April and May, but successfully rebounded in June, implying these brands have better performance and high budget in massive marketing events, such as the 618 shopping festival. Other e-commerce platforms, such as Douyin, Kuaishou, JD, performed well in the beauty sector in Q2. They were good choices for beauty brands.

Goat milk powder is currently not among Feihe’s product portfolios, which means acquiring a goat milk powder company would help it tap into new growth incentives and continuously strengthen its leading market position.

In the Chinese skincare market, Winona is undoubtedly a dazzling rising star. It was the only domestic skincare brand on the TOP10 best-selling skincare brand list in two major online shopping festivals (11.11 and 6.18) for two consecutive years. Its parent company, Botanee, successfully launched an IPO in 2021, and now this company has become the largest cosmetics company in China by market value. How did this brand, newly founded in 2008, achieve this? ChemLinked research analyst, Ye Chen, did thorough research on this brand and wrote this report to encode the growth secret of Winona.

Given the younger generation’s pursuit for beauty and a healthier lifestyle, Swisse has upgraded its nutrition and health products to cater to consumer demands.

Currently, Chinese new consumer brands are mostly confined to a specific consumer group. However, if they want to maintain steady development in a long run, popularization is an inevitable step.

Keywords:618 report, financing, new product, total retail data

Key words: sparkling water, oral beauty, coffee, plant-based......

Because of the new generation of parents’ high standards for children care products, the children cosmetic market expects a bright future in China. Although the government still holds a cautious attitude to this category, some domestic brands have already emerged, such as Baby Elephant. Some overseas brands also join the competition, such as Miss Nalla, a famous British brand, which entered Tmall Global at the end of 2020.