INSIGHTS
Live Streaming Marketing Cosmetic and toiletries E-commerce/CBEC
Interview | Analysis of Chinese Cosmetic Market in 2021H1
As the first half of 2021 concludes, what is the market performance and policy environment of the Chinese cosmetic industry? Are there any noteworthy changes after a difficult COVID-19 pandemic? During the interview, Ye Chen, the research analyst from ChemLinked Market Portal will share her insights on the questions and give her suggestions for overseas cosmetic companies that want to enter the Chinese cosmetic market.
Aug 05, 2021
Marketing Social media E-commerce/CBEC
Private Traffic – Why it’s a China Marketing Buzzword?
As attracting online traffic becomes more and more expensive in China, the term ‘private traffic’ (私域流量) has emerged as a top marketing buzzword. The Western equivalent of private traffic would be a blog or an email list, which are owned channels. However, in China, people rarely visit websites or use email, so retailers and brands have begun seeking ways to “own” their customer base by creating private traffic on social media sites.
Aug 03, 2021
Food and beverage Infant formula Market overview
7 Points to Review the Chinese Infant Formula Market in 2021H1
ChemLinked has summed up seven key points to help stakeholders better understand the infant formula market dynamics.
Aug 03, 2021
Financing Cosmetic and toiletries E-commerce/CBEC Monthly Digest Company dynamics
Monthly Digest: China Cosmetics Industry Review | July 2021
Keywords: duty free, Tmall Global, Estee Lauder fine, financial result
Aug 02, 2021
Financing Food and beverage Infant formula Beverage Coffee Monthly Digest
Monthly Digest: China Food Sector in July 2021
Key words: coffee, sparkling water, functional food, financial results......
Jul 30, 2021
Marketing Food and beverage Dairy
2021 Chinese Cheese Market: Explosive Consumption and Heated-Up Competition
Cheese development in China should align with Chinese cuisines, which better cater to Chinese consumers’ daily eating habits.
Jul 30, 2021
Perfume Cosmetic and toiletries
China's Big Perfume Opportunity
Domestic beauty and skincare brands are on the rise in China, but perfume has been long dominated by international giants. Gen Z’s taste for newness and local businesses is beginning to change that.
Jul 27, 2021
Marketing Health food Food and beverage
How Internet Companies Play in China’s Healthy Food Sector
Keep and Bohee Health aims to provide healthy food choices across the board, spanning meal replacement to snacks, nutrition supplements, sports nutrition, instant food, etc.
Jul 26, 2021
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