Under the internal performance downward risk and external competitive pressures, being acquired may be the best way out for a2 Milk.

GABA has been increasingly used in sleep-aiding functional foods, covering gummy, dairy, juice, and many other food and beverage categories. It is expected to replace melatonin as a more popular raw material for sleep-aiding food.

Chinese consumers have gravitated towards J-beauty as they’ve become more skincare educated, seeking sustainable results over trendy gimmicks. In 2020, imports of Japanese cosmetics to China grew more than 30 percent to $4.3 billion, surpassing major suppliers like South Korea, France, and the US. Shiseido’s sales in China jumped to $600 million in Q1 2021 — trailing just behind the $687 million made in Japan — signaling a closing gap between the two markets. Forty years after entering China, Shiseido continues to grow by focusing on prestige skincare, cutting-edge technology, and personalized services.

The continuous expansion of China's beef consumption market is inevitable. In the future, steaks that better cater to Chinese tastes and eating habits would be more sought after.

“Edible food must be safe to put on the face” is popular recognition in the Chinese history. Therefore, the concept of “Food as Beauty” has long received by Chinese people. The interpretation of the concept of “Food as Beauty” has undergone two changes in the beauty industry: it is initially used to describe using food as cosmetic ingredients; now, it often refers to describe the consumer habit of eating oral beauty products while applying external skincare products. Both interpretations have gained brands’ attention and nurtured innovative products.

As the Chinese consumption market is upgrading towards health and quality, and the new generation of consumers is increasing health awareness, the honey category has vast development potential due to its efficacy on health and beautifying.

In 2021H1 in China, 197 consumer brands completed 215 rounds of financing. 60% of these brands are founded after 2017. The catering industry attracted investors’ attention most, among which the Chinese refreshment sector was a rising star. As for the beauty industry, the investment in the makeup sector cooled down while male cosmetics, personal care products, and cosmetic contact lenses were getting more attention from investors. Investors were also interested in drink and snack brands with the selling point of health.

Consumers' demand for premium and personalized childcare has increased substantially, providing opportunities for infant formula companies to find new growth drivers.