Chinese home-grown dairy company Junlebao initially built its brand and reputation in the dairy sector through its yogurt products. The company then set its eyes on China’s infant formula sector, where it proved to be hugely successful, recording revenue of 5 billion yuan in 2018, translating to a year-on-year increase of more than 100%. The newest move of this domestic dairy giant (based in north China’s Hebei) is to tap into the fresh milk market by introducing a new product line called Yuexianhuo.