Shine Hu
ChemLinked Research Analyst
Shine Hu graduated with two masters of English translating and interpreting from Macquarie University and Wuhan University. She previously worked at Xinhuanet, the official portal of Xinhua News Agency and reported China economy and business updates and now work for ChemLinked Market Team. She mainly focuses on market updates of imported consumer products in China and has published a quite number of market analysis articles on the website & involved in several customized research projects. Areas of expertise: dairy, infant formula, cosmetics, health food, maternal and infant nutrition.
Sep 30, 2021
Health food Cosmetic and toiletries Food and beverage Dairy
Probiotics Increases Presence in China’s Consumer Goods Market
Adding probiotics as nutritional additives into ordinary food to echo consumers’ health needs is what more brands are doing.
Sep 24, 2021
Live Streaming Social media E-commerce/CBEC
Douyin Captures Chinese Lower-Tier Cities
Douyin is probably more content-based in first and second tier cities, but in the lower-tier market, socializing is the most prominent and appealing function.
Sep 18, 2021
Consumer analysis Health food Food and beverage Dairy
Dairy Consumption Innovation Trends in China
Chinese consumers' increasing demand for health facilitates dairy products evolving towards nutrition enhancement and functionalization.
Sep 16, 2021
Live Streaming Social media E-commerce/CBEC
2021 Chinese E-Commerce Landscape
With the rise of social e-commerce, interest e-commerce, livestream e-commerce, and various other new business forms, China’s e-commerce industry is undergoing a shakeup.
Sep 13, 2021
Consumer analysis Food and beverage Beverage
1 in 10 People in China’s First-Tier Cities Has Diabetes
ChemLinked believes that sugar control will continue to be a dominant trend in the Chinese food and beverage market.
Sep 10, 2021
Aug 31, 2021
Interview with Ashley (II): Trends That Will Shape China’s Online Retail Market in 2021H2
ChemLinked is very glad to have an interview with Ashley Galina Dudarenok, the founder of ChoZan & Alarice, to touch on the Chinese online consumption trends in 2021.
Aug 26, 2021