INSIGHTS
Shine Hu
ChemLinked Research Analyst
Shine Hu graduated with two masters of English translating and interpreting from Macquarie University and Wuhan University. She previously worked at Xinhuanet, the official portal of Xinhua News Agency and reported China economy and business updates and now work for ChemLinked Market Team. She mainly focuses on market updates of imported consumer products in China and has published a quite number of market analysis articles on the website & involved in several customized research projects. Areas of expertise: dairy, infant formula, cosmetics, health food, maternal and infant nutrition.
Marketing Food and beverage Dairy
2021 Chinese Cheese Market: Explosive Consumption and Heated-Up Competition
Cheese development in China should align with Chinese cuisines, which better cater to Chinese consumers’ daily eating habits.
Jul 30, 2021
Marketing Health food Food and beverage
How Internet Companies Play in China’s Healthy Food Sector
Keep and Bohee Health aims to provide healthy food choices across the board, spanning meal replacement to snacks, nutrition supplements, sports nutrition, instant food, etc.
Jul 26, 2021
Marketing Food and beverage Infant formula
China’s Infant Formula Giant Feihe Joined Goat Milk Powder Competition
Goat milk powder is currently not among Feihe’s product portfolios, which means acquiring a goat milk powder company would help it tap into new growth incentives and continuously strengthen its leading market position.
Jul 15, 2021
Marketing Health food Food and beverage Nutricosmetics
Dialogue with Swisse: How to Adapt to the Changing Chinese Health Food Market?
Given the younger generation’s pursuit for beauty and a healthier lifestyle, Swisse has upgraded its nutrition and health products to cater to consumer demands.
Jul 08, 2021
Influencer Marketing
Chinese New Consumer Brands are Looking for Celebrity Endorsements
Currently, Chinese new consumer brands are mostly confined to a specific consumer group. However, if they want to maintain steady development in a long run, popularization is an inevitable step.
Jul 02, 2021
Health food Food and beverage Dairy Beverage Coffee Plant-based Ingredient Monthly Digest
Monthly Digest: China Food Sector in June 2021
Key words: sparkling water, oral beauty, coffee, plant-based......
Jun 30, 2021
Marketing Food and beverage Beverage Plant-based
A Look into Chinese Oat Milk Brands’ Growth Logics
In the Chinese market, the selling points for oat milk that "oat milk is a milk substitute" or "oat milk is healthier than milk" will not be all plain sailing.
Jun 21, 2021
Financing Marketing Food and beverage
Food & Beverage Remains the Most Popular Sector for Financing in China
Food & Beverage remains the hottest category in the new consumer sector. Brands with healthy claims as the main selling points gain more favor by the capital.
Jun 15, 2021
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