INSIGHTS
Shine Hu
ChemLinked Research Analyst
Shine Hu graduated with two masters of English translating and interpreting from Macquarie University and Wuhan University. She previously worked at Xinhuanet, the official portal of Xinhua News Agency and reported China economy and business updates and now work for ChemLinked Market Team. She mainly focuses on market updates of imported consumer products in China and has published a quite number of market analysis articles on the website & involved in several customized research projects. Areas of expertise: dairy, infant formula, cosmetics, health food, maternal and infant nutrition.
Marketing Food and beverage Infant formula
Reckitt sold Mead Johnson’s Greater China Infant Formula Business to Primavera Capital
Although Mead Johnson made some progress in product innovation and e-commerce channel exploration in China, it faced structural challenges, including Hong Kong border closure, competition from local players, the changing regulatory environment, and the declining birth rates further impacted by COVID-19.
Jun 09, 2021
Financing Marketing Health food Food and beverage Infant formula Beverage Coffee Plant-based Monthly Digest
Monthly Digest: China Food Sector in May 2021
Key words: oral beauty, infant formula, 618, Q1 results......
Jun 01, 2021
Consumer analysis Food and beverage Dairy
Over 1 Billion Chinese People Still Have No Dairy Consuming Habits
The number of Chinese people who keep a daily intake of dairy products is only about 360 million. More than one billion people have not yet formed a dairy consuming habit.
Jun 01, 2021
Consumer analysis Marketing Food and beverage
Sustainability and Environmental Branding is Underway in China’s Food Industry
More innovative food brands are highlighting sustainability as a prominent feature in their positioning and communications with consumers.
May 26, 2021
Consumer analysis Marketing Brand analysis
More Brands Target Young People as The Next Step to Win in the Chinese Market
During the 2021 Morketing Brand Summit, many brands have highlighted young people’s core position in their future transformation and development in the Chinese market.
May 19, 2021
Consumer analysis Marketing Mom & baby products Pet products
Consumption Opportunities Behind the Latest Demographic Figures
China recorded 12 million new births in 2020, the fourth consecutive year that the number of new births fell.
May 14, 2021
Financing Food and beverage Pet products Infant formula Dairy Beverage Coffee Plant-based E-commerce/CBEC Monthly Digest
Monthly Digest: China Food Sector in April 2021
Key words: plant-based, infant formula, collagen......
Apr 30, 2021
Consumer analysis Food and beverage Ingredient
Chinese New Functional Food Brands Eye More Diverse Ingredients
Consumers’ diversified healthy demands drive the emergence of local functional food startups.
Apr 23, 2021
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