INSIGHTS
Shine Hu
ChemLinked Research Analyst
Shine Hu graduated with two masters of English translating and interpreting from Macquarie University and Wuhan University. She previously worked at Xinhuanet, the official portal of Xinhua News Agency and reported China economy and business updates and now work for ChemLinked Market Team. She mainly focuses on market updates of imported consumer products in China and has published a quite number of market analysis articles on the website & involved in several customized research projects. Areas of expertise: dairy, infant formula, cosmetics, health food, maternal and infant nutrition.
Marketing Food and beverage E-commerce/CBEC
Learn from Baobao Chanle: How to Innovate in China’s Baby Food Market
Baobao Chanle highlights “no additives” of its products.
Mar 02, 2021
Food and beverage E-commerce/CBEC Monthly Digest Company dynamics
Monthly Digest: China Food Sector in February 2021
Key words: financial results, sparkling water, hyaluronic acid......
Feb 26, 2021
Live Streaming Marketing Health food Food and beverage Nutricosmetics E-commerce/CBEC
Chinese Kids’ Eye Care Brings Substantial Opportunities for Overseas Brands
With the penetration of the Internet and electronic products, myopia in children has become a severe issue, and the younger age trend is picking up steam each year.
Feb 23, 2021
Consumer analysis Cosmetic and toiletries Food and beverage E-commerce/CBEC
Chinese Consumption Trends during 2021 Spring Festival Holiday
The Chinese Lunar New Year holiday has always played a crucial role in driving consumption.
Feb 20, 2021
Live Streaming Marketing Social media Food and beverage E-commerce/CBEC
Chilean Cherry’s Success in China Implies Opportunities for Imported Fruits
China is currently the world's largest Chilean cherry importer. About 500,000 tons of cherry entered the Chinese market in the 2020 winter.
Feb 07, 2021
Food and beverage Infant formula Dairy Plant-based E-commerce/CBEC Monthly Digest Company dynamics
Monthly Digest: China Food Sector in January 2021
Key words: plant-based, probiotics, dairy, trade...
Jan 29, 2021
Consumer analysis Food and beverage Plant-based
Five Takeaways for China’s Plant-based Meat Market in 2020
As the new generation of consumers pay more attention to diet structure and health and are more willing to accept new things, plant-based meat will be a new diet choice.
Jan 21, 2021
Live Streaming Marketing Social media E-commerce/CBEC
A Summary of China's Social Media Marketing in 2020
ChemLinked is dedicated to helping overseas brands doing localized content marketing in the competitive Chinese market.
Jan 11, 2021
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