INSIGHTS
Shine Hu
ChemLinked Research Analyst
Shine Hu graduated with two masters of English translating and interpreting from Macquarie University and Wuhan University. She previously worked at Xinhuanet, the official portal of Xinhua News Agency and reported China economy and business updates and now work for ChemLinked Market Team. She mainly focuses on market updates of imported consumer products in China and has published a quite number of market analysis articles on the website & involved in several customized research projects. Areas of expertise: dairy, infant formula, cosmetics, health food, maternal and infant nutrition.
Marketing E-commerce/CBEC
Tmall Global New Brand Entry Number Increased by 63% in 2021 Q1
In January 2021, more than 600 new overseas brands opened stores on Tmall Global. Tmall Global has upgraded its import strategy this March to facilitate more foreign brands’ entry into the Chinese market.
Apr 19, 2021
Consumer analysis Marketing Food and beverage
Is Salad Dressing a Promising Segment in China?
The salad dressing category has the potential to grow rapidly in the long term in the Chinese market.
Apr 07, 2021
Financing Marketing Food and beverage Infant formula Dairy Coffee E-commerce/CBEC Monthly Digest Company dynamics
Monthly Digest: China Food Sector in March 2021
Key words: dairy, infant formula, financing, new consumer brands...
Mar 31, 2021
Health food Food and beverage Dairy Beverage Coffee Plant-based Ingredient
New Products Watch: China Food Sector in March 2021
Spring is one of the critical promotional seasons for food and beverage brands in China. Popular flavors include cherry blossom, plum, and white peach.
Mar 31, 2021
Marketing Food and beverage Infant formula
How Will New GB Standards Shape Chinese Infant Formula Market?
The new GB standards imply stronger supervision and a higher demand on the Chinese infant formula market.
Mar 24, 2021
Consumer analysis Marketing Food and beverage
How is Protein Bar Startup ffit8 Building Presence in the Chinese Market
ffit8 stands out because it starts with protein bars, a category that has long been untapped in the Chinese market.
Mar 15, 2021
Consumer analysis Live Streaming Health food Cosmetic and toiletries Food and beverage Mom & baby products Alcohol E-commerce/CBEC Market overview
Women’s Day Feature: Chinese Female Consumption Market Watch
97% of women are the leading consumption force in the family, and the female consumption market in China has exceeded RMB 10 trillion
Mar 08, 2021
Consumer analysis Financing Food and beverage Infant formula
FY 2020 Review: Are international Infant Formula Brands Hitting Snags in the Chinese Market?
International infant formula giants delivered soggy results in the Chinese market in 2020.
Mar 05, 2021
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