Double 11 also known as “Singles’ Day” is the largest e-commerce shopping sales festival in China. It sees records broken every year and is a good opportunity for global enterprises to understand the latest consumer and market trends in China.

This report provides a profound insight into the 2020 China Double 11 E-commerce Shopping Spree, including:

• Overall performance: GMV, categories, sectors and brands

• Import products analysis

• 3 highlights

• Sales ranking and analysis：Food (Infant formula, Infant nutrition, Health food, Pet food) , Beauty & Care (Skincare, Makeup, Perfume, Personal care etc.,)

• Surging brands to watch: what and how

• 6 implications beyond sales

Selections from the report