Double 11 (i.e., November 11) shopping festival is the largest e-commerce shopping festival in China. This year, many platforms joined the competition.

Since late June, China's consumers have been bombarded by various online promotions, which promise to provide them with discounts worth billions of yuan. Let’s have a look at this year’s Double 11 shopping report, in which, you are able to find:

• Overall performance includes total GMV, category performance, consumer analysis.
  

• Sales analysis - food

• Sales analysis - beauty & care

• Insights & suggestions

Selections from the report