Description

This report will clarify you the new consumer brands phenomenon in China market, including:

• A clear understanding of the concept of “new consumer brands” and key factors driving their vigorous growth.

• A profound insight into China’s new generation of consumers, which has played an increasingly dominant role in the consumption market.

• A comprehensive observation of brand’s growth track and their successful methods against the ever-changing consumption patterns.

• Rewarding learning of emerging brands in terms of brand positioning, personalization, innovation, and digitalization.

• A grasp on definition of a number of buzz words in China market.

What's included

Background

• Who is paying for these new consumer brands?

• What are these successful methods done by these new consumer brands?

• How can new consumer brands quickly become so popular?

• What supports the emerging of new consumer brands?

Cases

• Xiao Xian Dun（小仙炖）

• Wang Bao Bao（王饱饱）

• Yuan Qi Sen Lin （元气森林）

• HeyTea（喜茶）  

• WonderLab  

• Crazy Doggy（疯狂小狗） 

• Saturnbird （三顿半）

• Home Facial Pro (HFP)  

• Florasis（花西子）

• THE COLORIST（调色师） 

Industry voice

Parts of Contents