INSIGHTS
Shine Hu
ChemLinked Research Analyst
Shine Hu graduated with two masters of English translating and interpreting from Macquarie University and Wuhan University. She previously worked at Xinhuanet, the official portal of Xinhua News Agency and reported China economy and business updates and now work for ChemLinked Market Team. She mainly focuses on market updates of imported consumer products in China and has published a quite number of market analysis articles on the website & involved in several customized research projects. Areas of expertise: dairy, infant formula, cosmetics, health food, maternal and infant nutrition.
Food and beverage Infant formula
Danone Takes Full Ownership of Murray Goulburn China Plant
For Danone, acquiring Murray Goulburn's manufacturing facility in the mainland is a huge step towards solidifying its position as a market leader in China.
Jun 09, 2020
Influencer Marketing Social media E-commerce/CBEC
Case study: How Do New Cosmetics Releases Become Hot-Selling Products in One Month
Domestic cosmetic brands KANS, MARUBI, PROYA, and MARIE DALGAR’s April new releases have recorded remarkable sales in just one month.
Jun 05, 2020
Consumer analysis Marketing Food and beverage Dairy
Yakult Targets China’s Lower-Tier Markets
Mainland China has become the second-largest market for Yakult only after Japan.
May 29, 2020
Consumer analysis Food and beverage
Snack Foods for Children in China: Market Scale and Investment Potential
The snack food for children market in China is a relatively untapped segment.
May 26, 2020
Consumer analysis Marketing Cosmetic and toiletries Food and beverage
Learn from HEYTEA: Leveraging the Power of Crossover Co-branding
HEYTEA has made cosmetics a key target to roll out crossover products.
May 26, 2020
Consumer analysis Cosmetic and toiletries E-commerce/CBEC
Latest Trends in China’s Facial Mask Market
Despite the negative impact of COVID-19 on China’s cosmetics industry, the facial mask segment performed better than expected.
May 25, 2020
Marketing Food and beverage Infant formula
China’s A2 Infant Formula Market Welcomes New Entrants
In China’s infant formula market, products that utilize A2 beta-casein protein are trending strongly in recent years.
May 22, 2020
Consumer analysis Marketing Food and beverage Beverage
Sparkling Water, a Booming Segment in China’s Beverage Market
In recent years, low-sugar and low-calorie beverages have been performing strongly in China. Leading this charge is sparkling water.
May 22, 2020
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