INSIGHTS
Shine Hu
ChemLinked Research Analyst
Shine Hu graduated with two masters of English translating and interpreting from Macquarie University and Wuhan University. She previously worked at Xinhuanet, the official portal of Xinhua News Agency and reported China economy and business updates and now work for ChemLinked Market Team. She mainly focuses on market updates of imported consumer products in China and has published a quite number of market analysis articles on the website & involved in several customized research projects. Areas of expertise: dairy, infant formula, cosmetics, health food, maternal and infant nutrition.
Financing Influencer Marketing Cosmetic and toiletries Brand analysis
Financing of China's Domestic Cosmetic Companies Spotlighting Sector Potential
Domestic brands are now competing with international stakeholders largely due to their ability to implement hyperlocalized business strategies.
Apr 16, 2020
Consumer analysis Social media Food and beverage E-commerce/CBEC
Big Chances for New Entrants to Gain Traction in China’s Cereal Market
In recent years, fruit cereal has become the hottest category in the Chinese market.
Apr 14, 2020
Consumer analysis Marketing Food and beverage E-commerce/CBEC
Mondelēz’s Oreo Spring Product Launches Focused on O2O Channel
Oreo spring collections debuted in Chinese convenience stores. The move is indicative of snack giant Mondelēz's prioritization of O2O channels in China.
Apr 13, 2020
Consumer analysis Cosmetic and toiletries E-commerce/CBEC Brand analysis
China Beauty Boom Sees Rush of Beauty Collection Stores Entering Market
China’s booming cosmetics sector is attracting the attention of large high-street cosmetic chain stores.
Apr 09, 2020
Consumer analysis Influencer Cosmetic and toiletries E-commerce/CBEC
China’s Beauty Device Sector Continues to Grow
Tmall has become the leading platform in driving growth in sales value and volume in China’s beauty device sector.
Apr 07, 2020
Consumer analysis Live Streaming E-commerce/CBEC
Ensuring Stable Domestic Consumption in China during the COVID-19 Pandemic
China's heavy investment in digital infrastructures such as 5G, Internet of things, big data and AI, has laid a solid foundation for accelerated economic recovery.
Apr 07, 2020
Consumer analysis Financing Food and beverage Dairy Beverage Coffee Monthly Digest Company dynamics
Monthly digest: China Food Sector in March 2020
ChemLinked rounded up the latest market and regulatory news in China’s food sector.
Mar 31, 2020
Consumer analysis Food and beverage Plant-based E-commerce/CBEC
China's Plant-Based Milk Market
Plant-based milk is growing in popularity in China, with the market size expected to increase to 258.3 billion yuan in 2020.
Mar 31, 2020
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