INSIGHTS
Shine Hu
ChemLinked Research Analyst
Shine Hu graduated with two masters of English translating and interpreting from Macquarie University and Wuhan University. She previously worked at Xinhuanet, the official portal of Xinhua News Agency and reported China economy and business updates and now work for ChemLinked Market Team. She mainly focuses on market updates of imported consumer products in China and has published a quite number of market analysis articles on the website & involved in several customized research projects. Areas of expertise: dairy, infant formula, cosmetics, health food, maternal and infant nutrition.
Consumer analysis Influencer Marketing Social media Cosmetic and toiletries Food and beverage E-commerce/CBEC
Leveraging Chinese Social Media to Accelerate Brand Building
Social media is gradually commercialized and has become a powerful tool for brands to advertise and promote products.
Mar 25, 2020
Consumer analysis Food and beverage Infant formula E-commerce/CBEC
Overseas Coronavirus Outbreak Affecting China’s Infant Formula Market
The increasingly difficult COVID-19 situation overseas is expected to bring some changes to China’s infant formula market.
Mar 20, 2020
Consumer analysis Food and beverage Infant formula
Junlebao, Abbott Successively Release Adult Milk Powder Products
As the overall growth of the infant formula market stagnates, an increasing number of dairy companies are focusing on the adult milk powder market.
Mar 19, 2020
Consumer analysis Food and beverage Coffee
China’s Booming Coffee Market
The consumption scale of China's coffee market has reached 70 billion yuan by 2019, and it is expected to reach 180 billion yuan by 2023.
Mar 19, 2020
Food and beverage Infant formula
China IF Sector in 2019: New Product Releases, Landmark Events, and Registration Updates
In 2019, China approved the registration of 86 recipes, 24 were imported infant formula.
Mar 18, 2020
Consumer analysis Marketing Food and beverage Fresh food E-commerce/CBEC
China’s Convenience Store Industry in the New Retail Era
The era of “New Retail” has transformed the services and augmented the convenience of convenience stores, which has seen these stores become an integral part of local communities.
Mar 11, 2020
Consumer analysis Marketing Cosmetic and toiletries E-commerce/CBEC
Women’s Day Sales in China Reach New High
The strong performance of this year’s Women’s Day Shopping Campaign is very meaningful as it has been seen as an indicator that consumer confidence has returned to China.
Mar 10, 2020
Marketing Social media Food and beverage Dairy E-commerce/CBEC Brand analysis
Chinese New Dairy Brands’ Growth Strategy
Chinese new dairy brands Adopt A Cow, Simple Love, and Lepur have grown fast and garnered viral attention online in recent years.
Mar 02, 2020
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