INSIGHTS
Shine Hu
ChemLinked Research Analyst
Shine Hu graduated with two masters of English translating and interpreting from Macquarie University and Wuhan University. She previously worked at Xinhuanet, the official portal of Xinhua News Agency and reported China economy and business updates and now work for ChemLinked Market Team. She mainly focuses on market updates of imported consumer products in China and has published a quite number of market analysis articles on the website & involved in several customized research projects. Areas of expertise: dairy, infant formula, cosmetics, health food, maternal and infant nutrition.
Live Streaming Marketing E-commerce/CBEC
Seasonal Upturn in Low-Tier Cities Marks Heated Competition between Chinese E-commerce Campaigns
The arrival of the Spring Festival marks the start of another significant shopping spree in China.  
Jan 13, 2020
Consumer analysis Live Streaming Marketing Social media Cosmetic and toiletries E-commerce/CBEC
How do foreign niche brands compete in the Chinese market? Insights from Down Under
As the second-largest cosmetics market only after the United States, China has been attracting massive attention from international stakeholders. The focus is not solely due to the enormous scale, value, and untapped potential of the market but also because of various trade facilitation measures China has implemented to coax international stakeholders to enter the market...  
Dec 31, 2019
Consumer analysis Financing Cosmetic and toiletries Monthly Digest Company dynamics
Monthly Digest: China Cosmetic Industry Review | December 2019
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector...
Dec 31, 2019
Consumer analysis Social media Cosmetic and toiletries E-commerce/CBEC
8 Trends in China's Cosmetics Industry in 2020
The top eight trends expected to shape China's cosmetics markets and drive consumer demand in 2020 were outlined during the first Asian Cosmetic Innovation Summit, which was held from December 16 to 17 in Shanghai.   
Dec 19, 2019
Consumer analysis Food and beverage Beverage Ingredient
Use of Collagen as Food Ingredient Trending in China
In another prime example of the opportunities presented by the West and East innovation lag phenomenon, we finally see the mainstream use of collagen protein in foods in China.  
Dec 13, 2019
Marketing Food and beverage Dairy
Yoplait’s New Products Aiming at China’s High-End Dairy and Catering Markets
After earning an excellent reputation for its yogurt products in the Chinese market, Yoplait, the world's second-largest yogurt brand, announced this week the launch of a new range of premium low-temperature milk products in China.  
Dec 13, 2019
Consumer analysis Marketing Cosmetic and toiletries Ingredient E-commerce/CBEC
SkinCeuticals, A Niche Brand Doing Big Business in China
SkinCeuticals, an American niche skincare brand acquired by the L'oreal group in 2006, has seen explosive sales growth in the Chinese market in recent years since its official entry in 2010.  
Dec 10, 2019
Consumer analysis Marketing Food and beverage Infant formula Dairy
Industry Focus: 10 Key Forces Shaping China’s Infant Formula Sector in 2019
Looking back at 2019, opportunities in China's infant formula sector have been inextricably linked to major challenges.  
Dec 06, 2019
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