INSIGHTS
Shine Hu
ChemLinked Research Analyst
Shine Hu graduated with two masters of English translating and interpreting from Macquarie University and Wuhan University. She previously worked at Xinhuanet, the official portal of Xinhua News Agency and reported China economy and business updates and now work for ChemLinked Market Team. She mainly focuses on market updates of imported consumer products in China and has published a quite number of market analysis articles on the website & involved in several customized research projects. Areas of expertise: dairy, infant formula, cosmetics, health food, maternal and infant nutrition.
Marketing Food and beverage Dairy Beverage
Probiotics in China: Product Segmentation, Market Data, and Outlook
As probiotics-based product development scope continues to diversify, we are seeing novel applications and delivery methods hitting the market every day.  
Dec 03, 2019
Consumer analysis Financing Cosmetic and toiletries E-commerce/CBEC Monthly Digest
Monthly Digest: China Cosmetic Industry Review | November 2019
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector...
Nov 28, 2019
Food and beverage Dairy
Junlebao Rolls Out Its First Pasteurized Milk
Chinese home-grown dairy company Junlebao begins to tap into the fresh milk market by introducing a new product line called Yuexianhuo.  
Nov 21, 2019
Consumer analysis Marketing Food and beverage E-commerce/CBEC
The Fall of a Chinese Snack Giant: Oishi Fails to Innovate and Adapt
A downturn in Oishi's sales in recent years has been causing alarm and grounds for excavation into the factors contributing to the company's regression.  
Nov 20, 2019
Health food Food and beverage Infant formula Dairy Beverage Complementary baby food E-commerce/CBEC
China Single’s Day 2019 Food Sales
The 11th of November each year marks China's Single's day (also known as 11-11) shopping festival. The event is the world's largest single-day shopping festival. Total sales have grown over 4000% since the inaugural single's day just over a decade ago. Here is an infographic to show food sales on Single's Day this year.  
Nov 15, 2019
Consumer analysis
CIIE 2019: China International Import Expo Showcases Diversified Scope of Maternal and Baby Care Products
The second China International Import Expo (CIIE), which was held from November 5th to 10th this year in Shanghai attracted exhibitors from more than 155 countries and regions, 26 international organizations as well as 3,893 companies...  
Nov 14, 2019
Consumer analysis Financing Cosmetic and toiletries Monthly Digest Company dynamics
Monthly Digest: China Cosmetic Industry Review | October 2019
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector...
Oct 30, 2019
Consumer analysis Marketing Social media Food and beverage Infant formula E-commerce/CBEC
Trends Hub: a2 Milk Company Facing New Rivals in China’s A2 Protein Milk Powder Market
The unprecedented success of the A2 milk company in China has sparked huge interest in A2 infant formula products.  
Oct 28, 2019
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