INSIGHTS
Shine Hu
ChemLinked Research Analyst
Shine Hu graduated with two masters of English translating and interpreting from Macquarie University and Wuhan University. She previously worked at Xinhuanet, the official portal of Xinhua News Agency and reported China economy and business updates and now work for ChemLinked Market Team. She mainly focuses on market updates of imported consumer products in China and has published a quite number of market analysis articles on the website & involved in several customized research projects. Areas of expertise: dairy, infant formula, cosmetics, health food, maternal and infant nutrition.
Consumer analysis Influencer Food and beverage Infant formula
a2 Greater China CEO Li Xiao on a2's Accelerated Growth Strategy
Li Xiao, CEO of a2 Greater China, shared secrets to a2's tremendous growth and the brand’s future growth strategy.
Aug 21, 2020
Marketing Cosmetic and toiletries E-commerce/CBEC
Pinduoduo Targets Cosmetics Cross-Border E-Commerce Business
Pinduoduo may be more suitable for foreign low-priced niche brands due to its substantial lower-tier market traffic.
Aug 05, 2020
Jul 31, 2020
Marketing Food and beverage Infant formula E-commerce/CBEC
2020 H1 Chinese Infant Food Market Recap
In 2020 H1, the TOP3 infant food sectors by market share were infant formula (cow), infant nutrition, and infant supplementary food.
Jul 24, 2020
Consumer analysis Social media E-commerce/CBEC
Chinese Consumers are Increasingly Enthusiastic about DIY Hair Dyes
As the young generation becomes a major consumer group, hair dye products tend to develop towards funny, voguish and socialized.
Jul 23, 2020
Consumer analysis Marketing Food and beverage Dairy
China’s Cheese Market Keeps Fast Growth
The compound annual growth rate of the Chinese cheese market has reached 30.1% in the past five years, ranking first in the world.
Jul 22, 2020
Consumer analysis Marketing Health food Food and beverage Fresh food
Chinese Leading Snack Brands are Focusing on “Freshness”
China’s leading snack companies, including Qiaqia, LYFEN, and Bestore, have started a competition in winning larger market shares by "fresh" claims.
Jul 21, 2020
Consumer analysis Food and beverage E-commerce/CBEC Market overview
2020 H1 China Food and Beverage Market Major Events Review
ChemLinked sorted out some hot events and issues from the first half of 2020 in the Chinese food and beverage industry.
Jul 16, 2020
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