INSIGHTS
Jekyl He
ChemLinked Market Research Analyst
Jekyl graduated from the University of Manchester with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and provided customized consulting services for clients. Areas of expertise: cosmetics, food, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products
Consumer analysis Cosmetic and toiletries Ingredient Market overview Company dynamics Brand analysis
Uncovering the Popular Cosmetic Ingredients in China
Over the past few years, Chinese consumers have become increasingly focused on the functions, cost-effectiveness, and ingredients of cosmetic products, as opposed to brand names and celebrity endorsements. This trend has given rise to a new tribe of ingredient-oriented skincare consumers referred to as ingredient pursuer (“cheng fen dang” in Chinese Pinyin) who thoroughly research products before purchasing. In view of consumers’ notice on cosmetic ingredients, ChemLinked selected certain popular raw materials and made a brief market analysis of them.
Jul 16, 2023
Jul 14, 2023
Consumer analysis Food and beverage Dairy Market overview Company dynamics
Tapping into the Latest Dairy Trends in China
From June 14 to 16 this year, ChemLinked attended the Food and Beverage Innovation Forum (FBIF) 2023 conference held in Shenzhen. At the Dairy Talks, Alex Zhang, Partner and Managing Director for Greater China of Frost & Sullivan, shared his insights on the latest dairy trends in the Chinese market.
Jul 10, 2023
Jun 21, 2023
Jun 09, 2023
Consumer analysis Health food Food and beverage Market overview
Probiotic Market: A Thriving Industry in China to Explore
The probiotic market in China has been on an upward trajectory with the consumers’ increasing awareness of health. This article briefly introduce the market size, related products, enterprises' strategic layouts, etc. of the industry.
May 25, 2023
May 12, 2023
Apr 10, 2023
EDITOR'S PICK