INSIGHTS
Jekyl He
ChemLinked Market Research Analyst
Jekyl graduated from the University of Manchester with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and provided customized consulting services for clients. Areas of expertise: cosmetics, food, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products
Marketing Food and beverage Plant-based Ingredient Company dynamics
Rice Milk: An Emerging Plant-based Alternative Flourishing in the Chinese Market
A Chinese characteristic plant-based milk—rice milk emerges in China’s market. It is manufactured from rice, one of the most common staple foods in China, and without lactose, providing a new dairy alternative for consumers with lactose intolerance.
Dec 04, 2023
Consumer analysis Cosmetic and toiletries Food and beverage Company dynamics
Progressing Towards Eco-friendliness: Enterprises’ Latest Sustainable Initiatives Recap
ChemLinked rounded up the latest eco-friendly campaigns in China in the second half of 2023, hoping to provide valuable information for companies considering similar actions.
Nov 30, 2023
Nov 08, 2023
Marketing Cosmetic and toiletries Food and beverage Beverage Company dynamics
Trick or Treat! Chinese Brands Celebrating Halloween with Unique Offerings
The Halloween season offers brands an excellent opportunity to conduct appealing market campaigns to impress consumers. These campaigns primarily revolve around the launch of products that showcase Halloween's representative colours, such as black, purple, white and orange, as well as elements like ghosts and pumpkins to cultivate a festival atmosphere, thereby captivating consumers. Recognizing the potential of this occasion, Chinese domestic food, beverage, and cosmetics brands rushed to release limited edition products before Halloween.
Nov 02, 2023
Cosmetic and toiletries Market overview Company dynamics Brand analysis
China’s Infant and Children Skincare Market Thrives with Increasingly Segmented Product Categories
According to iResearch, the market size of China’s infant and children skincare products rose steadily from CNY 8.57 billion in 2017 to CNY 14.23 billion in 2021.
Oct 31, 2023
Consumer analysis Food and beverage Beverage Coffee Company dynamics
Embracing the Six Coffee Trends in the Autumn and Winter
In recent years, coffee has been favoured by Chinese young office workers due to its good efficacy in refreshing and awakening. In recent years, the Chinese coffee market has experienced significant growth, reaching CNY 200.7 billion in 2022 and estimated to increase by 21.56% to CNY 369.3 billion in 2025.
Oct 26, 2023
Consumer analysis Live Streaming Cosmetic and toiletries Ingredient Company dynamics Brand analysis
Forest Cabin's Rise in China's Cosmetic Market: Unlocking the Secrets to Success
Forest Cabin, a high-end Chinese skincare brand that focuses on developing skincare products made from traditional Chinese plant ingredient camellia, has made significant strides in the market. ChemLinked delves into the reasons behind Forest Cabin’s success and offers some insights.
Oct 12, 2023
Oct 11, 2023
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