INSIGHTS
Jekyl He
ChemLinked Market Research Analyst
Jekyl graduated from the University of Manchester with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and provided customized consulting services for clients. Areas of expertise: cosmetics, food, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products
Consumer analysis Food and beverage Market overview Company dynamics
Unveiling the Surge in Demand for Large-Sized Prepackaged Beverages in China
The consumption frequency of large-sized prepackaged beverages among Chinese consumers has witnessed a surge this year.
Sep 25, 2023
Consumer analysis Food and beverage Pet products Market overview Company dynamics
Freeze-dried Pet Food—A Growing Trend for Pets’ Premium Nutrition
As the young generation pursuing superior consumption becomes the majority of pet owners, consumers’ focus on pet food upgrades from eating enough to eating healthy and joyfully, contributing to the growth of freeze-dried pet food products with better texture and higher nutrition.
Sep 25, 2023
Food and beverage Company dynamics Brand analysis
Unexpected Crossovers and Co-brands—Shrewd Strategy to Attract Young Consumers
China's traditional and new consumer brands actively engage in crossovers or co-brands to attract more consumer attention and enhance brand image.
Sep 11, 2023
Consumer analysis Live Streaming Perfume Cosmetic and toiletries Monthly Digest Company dynamics
Monthly Digest: China Cosmetic Sector Review | Aug 2023
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector.
Sep 04, 2023
Consumer analysis Food and beverage Beverage Ingredient Market overview Company dynamics
Uncovering the Flourishing Sugar-Free Tea Market in China: Growth and Competition
With consumers’ increasing health awareness, sugar-free tea products, which are healthy and natural, have been welcomed in the Chinese market in recent years. The category has maintained a high growth rate since 2017 and reached CNY 7.38 billion in 2022, with a compound annual growth rate (CAGR) of 28.6% from 2017-2021.
Sep 01, 2023
Consumer analysis Live Streaming Marketing Cosmetic and toiletries Food and beverage Brand analysis
James Harden's Remarkable Sales Triumph: Unleashing the Power of Sports Stars in Marketing
The meteoric success of James Harden's sales event stands as a testament to the immense influence and sales potential of sports stars. Like idols, sports icons with devoted fan bases is capable to stimulate consumers’ purchasing desire and frequency. Nowadays, inviting popular athletic stars as brands’ ambassadors or cooperating with them for marketing initiatives are frequently used by brands.
Aug 23, 2023
Consumer analysis Food and beverage Market overview Brand analysis
China’s Snack Food Market for Children: Market Overview and Strategies for Success
In 2021, the children’s snack market size in China reached CNY 144.57 billion, with a year-on-year increase of 12.5%. Driven by the promising market potential, various food enterprises actively take part in the children’s snack food track. How can brands become leading players in this promising market? The article gives some advice.
Aug 21, 2023
Influencer Social media Cosmetic and toiletries E-commerce/CBEC Monthly Digest Company dynamics
Monthly Digest: China Cosmetic Sector Review | Jul 2023
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector.
Aug 07, 2023
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