Key words: financial results, dairy, acquisition, infant formula......

The Qixi Festival, also known as Chinese Valentine’s Day, is around the corner. Many beauty brands will launch seasonal products and special gift boxes for this festival. Some brands launch simple gift boxes containing their existing products, while some brands specially design new packages and delicate gift boxes for this festival. Below, we will look at 4 different methods on how beauty brands prepare for Chinese Valentine’s Day.

Li Xiao, CEO of a2 Greater China, shared secrets to a2's tremendous growth and the brand’s future growth strategy.

After the 618 shopping festival, China’s cosmetic market entered off-season and witnessed a drop in both total retail sales and growth rate. In the skincare segment, Mask Family and UNIFON, two brands that mainly selling facial masks, performed extremely well due to the popularity of smearing masks (i.e. gel/clay/cream masks). Domestic brands, such as Florasis, Perfect Diary, Colorkey, and Little Ondine, which had dominated the makeup segment in June still performed well in July.

Pangqiu Data shows that the GMV of TOP50 live streamers in July decreased by 40.92% MoM, suggesting live-streaming is cooling down in China. Three phenomena are worthy of attention: - The beauty category is still the king category in live streaming; - Small brands are beneficial from long-tail micro live streamers (live streamer only with a small number of fans); - The ability of celebrities to do live stream E-commerce needs to be questioned.

Pinduoduo may be more suitable for foreign low-priced niche brands due to its substantial lower-tier market traffic.

Benefiting from the rapid development of the beauty industry and ChiNext (创业板), 14 beauty-related companies have either successfully established an IPO or announced IPO plans in the past half-year of 2020. From their prospectuses, we can see Flagship products contribute greatly to brand companies’ development. The profit model of beauty-brand e-commerce operation companies is still single and highly dependent on e-commerce platforms. Packaging material suppliers are subject to three major risks, including the high dependence on essential customers, the chances of changes in the overseas market environment, and the upgrade of China's environmental protection standards. Biomedical cosmetic ingredient suppliers have gained much traction while traditional cosmetic ingredient suppliers are too dependent on a single big client.

Key words: financial results, weight management, market access, plant-base, infant formula......