INSIGHTS
Consumer analysis Live Streaming Social media Cosmetic and toiletries Food and beverage E-commerce/CBEC
The Truth about Live-streaming E-commerce in China
Answers to Who benefits from live-streaming e-commerce? Is live-streaming e-commence a scam? Will it replace the traditional e-commerce? How to choose the platform etc.,
Jun 29, 2020
Consumer analysis Influencer Live Streaming Marketing Food and beverage Beverage Alcohol E-commerce/CBEC
China’s Fruit Wine Market
In 2018, the sales value of pre-mixed wine/fruit wine on Tmall and Taobao platforms increased by 154% compared with 2017 figures.
Jun 28, 2020
Live Streaming Marketing Health food Food and beverage Infant formula Dairy Beverage E-commerce/CBEC
618 Vol 3: 618 Mid-Year Shopping Festival Food Sale List
Food highlights in 618 shopping festival 2020.
Jun 24, 2020
Marketing Cosmetic and toiletries E-commerce/CBEC
618 Vol 3: 618 Mid-Year Shopping Festival Cosmetic Sale List
Cosmetic highlights in 618 shopping festival 2020: - Tmall’s total GMV reached 698.2 billion yuan while JD’s GMV was 269.2 billion yuan - Cosmetic brand ranking in four platforms: TMALL, JD, Douyin and Kuaishou
Jun 23, 2020
Consumer analysis Cosmetic and toiletries Ingredient E-commerce/CBEC
The 40-billion-yuan Essence Market in China
The essence market size in China reached 40 billion yuan in 2019 and is still growing rapidly. Young consumers are now the main drivers of growth in the sector. Three new trends have emerged in this market 1) More affordable brands and domestic brands are starting to increase their market share 2) Consumers are paying more attention to ingredient source and functional characteristics 3) Pharmaceutical companies are starting to enter the market.
Jun 23, 2020
Marketing Food and beverage Infant formula
Chinese Domestic Milk Powder Brands Scale-up Goat Milk Powder Business
Like the a2 milk and organic milk segments, the goat milk segment of China’s infant formula market is developing rapidly.
Jun 23, 2020
Consumer analysis Marketing Food and beverage
Meal Replacement Market in China
The obese population (BMI>30) in China exceeds 60 million, and the overweight population (BMI>25) is 200 million, providing fertile ground for the growth of the meal replacement sector in China.
Jun 22, 2020
Marketing Food and beverage E-commerce/CBEC
Bottled Meal Replacement Milkshake Growing into a Prominent Sector in China
In China’s growing meal replacement market, the bottled milkshake is a prominent segment.
Jun 19, 2020
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