INSIGHTS
Financing Cosmetic and toiletries E-commerce/CBEC Monthly Digest Company dynamics
Monthly Digest: China Cosmetics Industry Review | July 2020
Key word: Duty free store, financial results, cosmetic total retail sales, CSAR subsidiary regulations...
Jul 30, 2020
Consumer analysis Marketing Social media
Lessons from YAT: How to Use The Power of Communities to Develop A Brand in China
Using the power of online communities can be beneficial for developing a brand in China. The CEO of YAT (言安堂), a brand doing an excellent job in operating an online skincare community, shared his experience with us: - Be clear about brands’ targeted consumers; - Strive to keep the community active. A membership rating system is a good choice; - A mature community’s power can help brands in many aspects, including boosting sales, improving engagement, and even problem-oriented product R & D.
Jul 27, 2020
Marketing Food and beverage Infant formula E-commerce/CBEC
2020 H1 Chinese Infant Food Market Recap
In 2020 H1, the TOP3 infant food sectors by market share were infant formula (cow), infant nutrition, and infant supplementary food.
Jul 24, 2020
Consumer analysis Cosmetic and toiletries E-commerce/CBEC Market overview
An Overview of China’s Sunscreen Market
China’s sunscreen product market will reach 9.9 billion yuan in 2020, accounting for 12.2% of the global market. The growing consumption power and consumers’ enhancing awareness of sun protection are the main drivers for this fast-growing market. The online and offline performances of sunscreen products at different prices vary. Two new trends are emerging in the market: the rise of niche brands and the demand for new functions of sunscreen products.
Jul 24, 2020
Consumer analysis Social media E-commerce/CBEC
Chinese Consumers are Increasingly Enthusiastic about DIY Hair Dyes
As the young generation becomes a major consumer group, hair dye products tend to develop towards funny, voguish and socialized.
Jul 23, 2020
Consumer analysis Live Streaming Marketing Food and beverage Dairy Alcohol E-commerce/CBEC
Consumption Potential Comparison: Tier1&2 VS Lower-Tier Cities in China
According to the National Bureau of Statistics and Yicai News, about 1bn people, or 71.4% of China's total population, live in third-tier and lower-tier cities.
Jul 22, 2020
Consumer analysis Marketing Food and beverage Dairy
China’s Cheese Market Keeps Fast Growth
The compound annual growth rate of the Chinese cheese market has reached 30.1% in the past five years, ranking first in the world.
Jul 22, 2020
Consumer analysis Marketing Health food Food and beverage Fresh food
Chinese Leading Snack Brands are Focusing on “Freshness”
China’s leading snack companies, including Qiaqia, LYFEN, and Bestore, have started a competition in winning larger market shares by "fresh" claims.
Jul 21, 2020
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