INSIGHTS
Consumer analysis Live Streaming Marketing E-commerce/CBEC
618 Vol.1: The 2020 618 Shopping Festival
2020 618 shopping festival is already underway. This year’s festival will last for about a month. Four established e-commerce platforms (Tmall/ Taobao, JD, Pinduoduo, Suning) and two new social media e-commerce platforms (Douyin, Kuaishou) are the leading platforms involved. Livestreaming is expected to be a significant driver of sales during this year’s festival, and the number of imported products is expected to grow significantly compared to last year.
Jun 03, 2020
Jun 02, 2020
Consumer analysis Marketing Food and beverage Dairy
Yakult Targets China’s Lower-Tier Markets
Mainland China has become the second-largest market for Yakult only after Japan.
May 29, 2020
May 29, 2020
Consumer analysis Influencer Live Streaming Marketing Social media Cosmetic and toiletries
Beauty Brands Using Chinese Video App Bilibili to Great Effect
• As a fast-growing social media platform, Bilibili has already reached more than 130 million monthly active users. • 82% of Bilibili’s users are born from 1990 to 2009, which makes Bilibili a perfect platform to reach young Chinese consumers. • Many beauty brands are now cooperating with Bilibili KOLs/influencers, called Upers (similar to Youtuber). Other brands have chosen to open their own official accounts. • The battle for traffic and engagement on Bilibili is intensifying.
May 27, 2020
Consumer analysis Financing Food and beverage Plant-based E-commerce/CBEC
Danone has Ambitions for Chinese Plant-based Protein Drinks Market.
On May 19, Danone announced that its plant-based sports nutrition brand VEGA ONE officially entered China.
May 26, 2020
Financing Marketing Food and beverage E-commerce/CBEC
Xiangpiaopiao Records Outstanding Performance in China’s Milk Tea Sector
Xiangpiaopiao (香飘飘), a Chinese milk tea brand, was the first company in China to launch reconstitutable milk tea powder packed in cups.
May 26, 2020
May 26, 2020
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