In recent years, low-sugar and low-calorie beverages have been performing strongly in China. Leading this charge is sparkling water.

Nestlé is confident in the continued growth of the Chinese market, and the market opportunities brought about by the governments "Healthy China 2030 Plan"

Coca-Cola and Mengniu are engaging in a joint venture on low-temperature milk products in China.

According to UBS, the plant-based protein market is expected to increase in the next decade, and the global plant-based protein market will soar from $4.6 billion in 2018 to $85 billion by 2030.

Oral care brand BOP secured 10 million yuan from investors. This investment shows that investors’ confidence in China’s fast-growing oral care product market. Besides the high growth rate, there are some other points about this market worthy of attention: - The market concentration of oral care products is relatively low - Chinese consumers gradually adopt oral care peripheral products such as mouthwash, dental floss, and dental powder. - Consumers tend to have more professional, scientific, and personalized needs for oral care products.

In addition to leading China’s dairy market, Yili is now chasing the goal of improving the health of China’s people.

Little Freddie entered the Chinese market via cross border e-commerce in August 2015 and quickly became one of the top-selling baby food brands in China. How exactly did this brand "go viral"?

“Daily Nuts” is a new snack category that became popular in 2015 and has now become a core category in the Chinese snack market.