Danone announced the upgrade of its vitamin beverage Mizone, involving new brand positioning, packaging design, product formula, taste, and many other aspects, aiming to gain more traction among the young generation.

During the 2020 Tmall beauty awards, data on the performance of beauty products sold on Tmall was offered. Tmall now accounts for 30% of all cosmetics sold in China. Tmall’s beauty sector grew by 61% and had 260 million consumers in 2019. 16 beauty brands recorded over 1 billion RMB in annual turnover and over 430 thousand new products were introduced to Chinese consumers Tmall’s beauty sector continues to grow strongly despite the negative influence of COVID-19. Tmall Beauty released its “Spring Thunder Plan” to promote the development of the beauty sector, and to help support small and medium-sized beauty brands.

Domestic brands are now competing with international stakeholders largely due to their ability to implement hyperlocalized business strategies.

The total amount of imported milk powder has increased steadily. In 2019, the growth rate of imported milk powder was over 20%, which further widened the gap with domestic output.

On Mar. 19, WeChat issued Work Resumption Alliance Report (微信复工者联盟).

China’s sunscreen market is a fast-growing and fast-changing market. ISDIN, a Spanish brand, took five years to establish itself as one of the top sunscreen brands in China. Its success has been built on a multipronged strategy involving careful selection of sales channels, the layout of a strong product portfolio to meet diversified consumer demand, highlighting of its manufacturing origin, omnichannel marketing, cooperation with Alibaba and early layout in offline channels.

In recent years, fruit cereal has become the hottest category in the Chinese market.

On Mar. 20, Bright Dairy (光明乳业) announced that it and Guan Sheng Yuan (冠生园) would jointly launch white rabbit ice cream, which will initially be sold in Shanghai and Wuhan.