INSIGHTS
Consumer analysis Financing Food and beverage Beverage Coffee Monthly Digest Company dynamics
Monthly Digest: China Food Sector in May 2020
Keywords in May: Sparkling water, Children's leisure food, Co-branding.
May 29, 2020
Consumer analysis Influencer Live Streaming Marketing Social media Cosmetic and toiletries
Beauty Brands Using Chinese Video App Bilibili to Great Effect
• As a fast-growing social media platform, Bilibili has already reached more than 130 million monthly active users. • 82% of Bilibili’s users are born from 1990 to 2009, which makes Bilibili a perfect platform to reach young Chinese consumers. • Many beauty brands are now cooperating with Bilibili KOLs/influencers, called Upers (similar to Youtuber). Other brands have chosen to open their own official accounts. • The battle for traffic and engagement on Bilibili is intensifying.
May 27, 2020
Consumer analysis Financing Food and beverage Plant-based E-commerce/CBEC
Danone has Ambitions for Chinese Plant-based Protein Drinks Market.
On May 19, Danone announced that its plant-based sports nutrition brand VEGA ONE officially entered China.
May 26, 2020
Financing Marketing Food and beverage E-commerce/CBEC
Xiangpiaopiao Records Outstanding Performance in China’s Milk Tea Sector
Xiangpiaopiao (香飘飘), a Chinese milk tea brand, was the first company in China to launch reconstitutable milk tea powder packed in cups.
May 26, 2020
Consumer analysis Food and beverage
Snack Foods for Children in China: Market Scale and Investment Potential
The snack food for children market in China is a relatively untapped segment.
May 26, 2020
Consumer analysis Live Streaming Marketing Social media Perfume Male cosmetics Cosmetic and toiletries E-commerce/CBEC
Color Cosmetics Data in April
April 2020, Color cosmetics market data: - Sales of color cosmetics decreased while sales of travel-sized and body makeup increased. - The market performance of male makeup products decreased, while sales of male foundations saw a sharp increase. - New domestic makeup brands, including Perfect Diary and Florasis performed well. - Young people are still the main consumers of color cosmetics.
May 26, 2020
Consumer analysis Marketing Cosmetic and toiletries Food and beverage
Learn from HEYTEA: Leveraging the Power of Crossover Co-branding
HEYTEA has made cosmetics a key target to roll out crossover products.
May 26, 2020
Consumer analysis Food and beverage Infant formula
Leveraging the Breast is Best Principle: Yili’s Infant Formula Product Development Strategy
On May 20, Yili JinLingGuan* (金领冠) held a Brand Upgrading Conference.
May 25, 2020
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