INSIGHTS
Consumer analysis Cosmetic and toiletries
Perfect Diary’s Sister Brand, Abby’s Choice Debuts in China
On June 8, Yatsen Global, the parent company of Perfect Diary, officially launched Abby’s Choice, marking Yatsen Global’s first step in its multi-brand strategy. Different from Perfect Diary, Abby’s Choice’s product lines will cover skincare products, makeup, personal care products, and beauty devices.
Jun 10, 2020
Live Streaming Marketing Cosmetic and toiletries E-commerce/CBEC
618 Vol.2: China Mid-year 618 Shopping Festival: Cosmetic News Flash (Data Updated)
2020 618 shopping festival has started. This year’s festival will last for about a month. During this period, ChemLinked will collect all useful 618 information and keep updating you. Stay tuned on ChemLinked for more 618 news!
Jun 10, 2020
Consumer analysis Food and beverage Dairy
Yili Rolls out Adult Cheese Snacks
Yili's cheese brand Miaozhi (Wonderful Cheese) has released a new product called Pocket Cheese, aiming at the adult ready-to-eat cheese market.
Jun 10, 2020
Food and beverage Infant formula
Danone Takes Full Ownership of Murray Goulburn China Plant
For Danone, acquiring Murray Goulburn's manufacturing facility in the mainland is a huge step towards solidifying its position as a market leader in China.
Jun 09, 2020
Influencer Marketing Social media E-commerce/CBEC
Case study: How Do New Cosmetics Releases Become Hot-Selling Products in One Month
Domestic cosmetic brands KANS, MARUBI, PROYA, and MARIE DALGAR’s April new releases have recorded remarkable sales in just one month.
Jun 05, 2020
Consumer analysis Live Streaming Marketing E-commerce/CBEC
618 Vol.1: The 2020 618 Shopping Festival
2020 618 shopping festival is already underway. This year’s festival will last for about a month. Four established e-commerce platforms (Tmall/ Taobao, JD, Pinduoduo, Suning) and two new social media e-commerce platforms (Douyin, Kuaishou) are the leading platforms involved. Livestreaming is expected to be a significant driver of sales during this year’s festival, and the number of imported products is expected to grow significantly compared to last year.
Jun 03, 2020
Jun 02, 2020
Consumer analysis Marketing Food and beverage Dairy
Yakult Targets China’s Lower-Tier Markets
Mainland China has become the second-largest market for Yakult only after Japan.
May 29, 2020
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