INSIGHTS
Marketing Food and beverage E-commerce/CBEC
How Little Freddie Stands Out in China’s Baby Food Market
Little Freddie entered the Chinese market via cross border e-commerce in August 2015 and quickly became one of the top-selling baby food brands in China. How exactly did this brand "go viral"?
May 12, 2020
Consumer analysis Marketing Food and beverage
Daily Nuts, a Promising 20 Billion Yuan Market in China
“Daily Nuts” is a new snack category that became popular in 2015 and has now become a core category in the Chinese snack market.
May 06, 2020
Marketing Food and beverage Pet products Infant formula Beverage Coffee E-commerce/CBEC
Despite Slowdown, Nestlé Keeps Positive on China Market
Nestlé’s 2019 and 2020 Q1 financial reports revealed a slowdown of growth in China, the second-largest market for the group.
Apr 30, 2020
Apr 30, 2020
Apr 30, 2020
Cosmetic and toiletries Ingredient E-commerce/CBEC
Trends in Tmall’s Top-Selling Skincare Products
Major trends in China’s cosmetics (skincare) market are products for sensitive skin, active ingredients based on evidence based efficacy and premium products delivered in novel formats (ampoules and essences).
Apr 29, 2020
Financing Marketing Food and beverage Beverage
Red Bull China’s Major Rival EASTROC Set for IPO Launch
EASTROC super drink currently ranks second in China’s energy drink market share. Energy drinks were the biggest contributor to EASTROC’s revenue, accounting for 96.19%, 94.99%, and 95.11% of the total revenue from 2017 to 2019.
Apr 27, 2020
Consumer analysis Marketing Food and beverage Infant formula
Modeling China’s Domestic Infant Formula Enterprises to Win in Lower-tier Markets
In third and lower-tier cities, where there is a higher birth rate, the market share of domestic infant formula brands is more than 60%.
Apr 24, 2020
EDITOR'S PICK