INSIGHTS
Consumer analysis Financing Food and beverage Dairy Beverage Coffee Plant-based Monthly Digest Company dynamics
Monthly Digest: China Food Sector in Jan 2020
Keyword in January: Plant-based; New package; New retail.
Feb 01, 2020
Consumer analysis Marketing Social media E-commerce/CBEC
Six Terms about Lower-tier Cities in China
Lower-tier cities are no doubt one of the hottest topics in China’s market in 2019 and are expected to be more popular for most business giants in 2020. This article will explain six terms about lower-tier cities to help you better understand this magic market: lower-tier city markets, the economy of acquaintances, group buying, referral schemes and click incentives, town youth, We business...  
Jan 17, 2020
Consumer analysis Influencer Live Streaming Marketing Social media Food and beverage E-commerce/CBEC
Wangbaobao: The Brand that Became Tmall’s Bestselling Cereal in Just 1 Year
Wangbaobao is a recently established Chinese cereal brand that started selling cereal-based food products on Tmall at the beginning of 2018.  
Jan 17, 2020
Consumer analysis Food and beverage Infant formula
Why are Junlebao and Other Infant Formula Brands Hiking Prices?
At the beginning of Jan. 2020, Junlebao announced a price rise for its flagship infant formula product. Under the new pricing structure stage 1-3 infant formula milk powder is 258 yuan per 800g can.
Jan 15, 2020
Consumer analysis Marketing Cosmetic and toiletries
Cosmetic Marketing Strategies during Chinese New Year
As 2020 begins, the Chinese are counting down to the Chinese year of the Rat (鼠-Shu). It is a good time for brands to build an emotional connection with Chinese consumers by launching seasonal products or special editions...
Jan 13, 2020
Live Streaming Marketing E-commerce/CBEC
Seasonal Upturn in Low-Tier Cities Marks Heated Competition between Chinese E-commerce Campaigns
The arrival of the Spring Festival marks the start of another significant shopping spree in China.  
Jan 13, 2020
Financing Food and beverage Dairy
China Mengniu Dairy Invests in Domestic Cheese Enterprise Milkground
On January 6, 2020, China’s number 1 homegrown cheese enterprise Milkground (妙可蓝多) disclosed that China Mengniu dairy had purchased a $108 million stake in the company  
Jan 08, 2020
Marketing Cosmetic and toiletries Ingredient
The Skin Microbiome and Cosmetics
A microbiome is defined as the entire collection of microorganisms living either inside or outside of the human body. After the U.S. National Institutes of Health carried out the Human Microbiome Project in 2012, Microbiome has been a hot topic in healthcare, skincare, and food, with estimates placing the global market value of the microbiome industry at $1.5 billion by 2025...
Jan 06, 2020
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