Jacob Ying
ChemLinked Market Research Analyst
Jacob Ying graduated from University of Sydney with two master's degrees in Business Analytics &Data Analysis. He previously worked as an algorithm engineer for market analysis and now works as a market research analyst at ChemLinked Market Portal. He mainly focuses on the research of the consumer products industry in China, especially reporting the food market updates in China
Nov 08, 2022
Consumer analysis Marketing Social media Beverage Coffee Brand analysis
How to Succeed in China with Co-brand Marketing
Dive into how to succeed in China with co-brand marketing strategy via case study of Manner Coffee
Oct 24, 2022
Oct 08, 2022
Consumer analysis Cosmetic and toiletries E-commerce/CBEC
Chinese Online Cosmetic Market Data (May-Aug 2022)
In 2022H1, the Chinese online cosmetic market slowed down. The total cosmetic sale was 190.5 billion, with a year-on-year decline rate of 2.5%. In the skincare sector, international skincare brands can no longer show their supremacy in the market. In contrast, two Chinese domestic skincare brands Proya and Bloomage Biotechnology kept a steady growth in the past 2021. In the makeup sector, almost all makeup brands performed under expectations and suffered sales declines. Douyin e-commerce has become the next promising battlefield. As a booming short-video app in China, Douyin owns over 600 million daily active users. In 2021, its estimated gross merchandise value was 800 billion yuan. For international brands that intend to enter the Chinese B2C e-commerce market, Douyin is a strategic base area that must be occupied.
Sep 27, 2022
Sep 14, 2022