As the world’s largest food importer and consumer, China’s demand for imported F&B products shows no sign of abating despite the global pandemic implication.
In contrast, the continuous growth of the per capita income of Chinese people has allowed them to invest more in imported food products, generally associated with a higher quality and food safety compared to domestic products.
According to UN Statistics data, in 2020, China’s food imports reached US$113.9 billion, showing a year-on-year growth of 19%. From 2016 to 2020, the value of China’s imported food has increased by a CAGR of 13.5%.
The increasing demand for imported F&B products has brought new opportunities for Italian exporters. Italian food has been popular among Chinese consumers. Italian style of pasta, pizza, ham, olive oil, coffee and various condiments have become the typical representatives of delicacy in Chinese consumers’ hearts.
As one of the important food import sources for China, Italian food is expected to gain a larger market share in China due to its diversification and high quality.
In this webinar, Vincenza Caputo, China’s F&B market expert, specialized in market entry strategies and import procedures for Italian F&B products, will share her insights into the latest opportunities in the Chinese food and beverage market.