China is the largest consume market and Ecommerce takes 25% percent of consumer market share, however entering Chinese market is a long process require long preparation and investment. Particularly regulatory affair is a complicated topics for many categories of products such as cosmetics, health food, pet food, etc.
Cross-border Ecommerce can be fast route for new brands and products to enter Chinese market by selling products directly without long registration process or setting up a company in mainland China.
In this webinar, Paolo Shan, the Project Manager of Digiant will present and analyze new way of exporting goods to China – Cross-border Ecommerce and explain how it works.
Paolo has 5 years of marketing experience in fashion and consumer goods, 4 years of experience in project management and Ecommerce.
Paolo has been successfully promoted many international brands such as: Balenciaga, Assicurazioni Generali, AFS, U-Mask, Edeka, Dr. Muller Pharma.
Part 1 Why CBEC and What is CBEC
a. Benefit and definition of CBEC
b. Main CBEC Models
c. Logistics Mode of CBEC
Part 2 Ecommerce Landscape
a. Digital Environment
b. Main Ecommerce Platforms
c. Comparison of main Ecommerce platform
d. What is Tmall and JD.com
Part 3 How to Open CBEC Store
a. Types of CBEC Store
b. Steps of opening CBEC Store
c. Preparations for opening CBEC Store
Part 4 How to manage and operate CBEC Store
a. Product Management
b. Promotion and campaign
c. Customer service
d. Store Marketing
* The final outline may be subject to subtle changes.
If you have any questions about this webinar, please get in touch with us at:
TEL: +86 571 8609 4444