Background
China's health functional food market is undergoing steady expansion, driven by the growth of the aging population and increasing health consciousness. The market exhibits relatively low concentration, creating a promising environment for new entrants seeking to establish a foothold. Currently, cross-border e-commerce (CBEC) remains the most effective channel for overseas brands to enter the Chinese market with low entry barriers and high cost-effectiveness. Among various CBEC platforms, interest-based e-commerce platforms, represented by Douyin, have emerged as a fast track for overseas health functional food brands to obtain extensive exposure and achieve rapid growth.
This webinar will delve into China's health functional food industry and explore the most effective ways to enter the Chinese market. Additionally, attendees will gain valuable insights from REACH24H's expertise in facilitating overseas health functional food brands to succeed in China.
Notes:
*The presentation materials will be uploaded to this webpage after the webinar;
*If you can't attend the live webinar, register anyway and we will send you the webinar materials as soon as they are available;
*This webinar may not have a live Q&A session. If you have any questions, please feel free to send them to contact@chemlinked.com. We will reply after the webinar ASAP.
Speaker
Lynn Huang
Consumer Product Department Director
After graduating from The University of Queensland, Lynn joined REACH24H Consulting Group. Lynn has more than 10 years regulatory compliance consulting experience in the chemical, food and cosmetic industries. 5 years ago, Lynn explored the Cross-border E-commerce business and started a subsidiary e-commerce company of REACH24H, focusing on collaboration with overseas companies and helping brands enter China through CBEC.
Lynn has successfully introduced a number of overseas cosmetics and food products to incubate and operate on the content-based e-commerce platforms reaching an annual sale of over 100 million RMB. Currently, Lynn is mainly operating Holland & Barrett, a UK Leading food supplement brand, and Daewoong, a well-known Korean health food brand.
Rita Bao
ChemLinked Regulatory Analyst
Rita Bao is an analyst in the ChemLinked food team. She tracks the most recent food regulatory developments and market trends in China. She is dedicated to offering insightful perspectives on navigating the regulatory landscape for efficient market access.
Contents
Session One
Interest-Based E-commerce: The Fast Track to Success for Overseas Health Functional Food Brands in China
1. Market Overview of China's Health Functional Food Industry
1.1 Market Size and Growth Potential
1.2 Import Status Quo
1.3 Sales Channels
2. Pathway to Enter the Chinese Market
2.1 Cross-border E-commerce VS General Trade
2.2 CBEC Policy
2.3 Major CBEC Platforms
3. Interest-Based E-commerce
3.1 The Rise of Interest-Based E-commerce
3.2 Ecosystem of Interest-Based E-commerce
3.3 Operating Strategies
3.3.1 Short Video
3.3.2 Live Streaming
3.3.3 Douyin Mall
Session Two
Case Study: How an Overseas Health Food Brand Achieved Over 80 Million GMV in Just One Year
Notes:
*The outline may be subjected to subtle changes.
Contact Information
If you have any questions about this webinar, please contact us at:
EMAIL: contact@chemlinked.com
TEL: +86 (0) 571 8609 4444
