China's maternal and infant market is growing steadily. In 2019, China's maternal and infant market reached 2.3 trillion yuan, a year-on-year increase of 11%. Women born after 1985 are the main force of the fertility group, accounting for 68%, and many of them have second-child plans. Women born after 1995 account for 32%, and this group is gradually expanding.
Compared with the previous generation, the post-85s and post-95s pregnancy groups have experienced rapid economic development, and therefore have strong consumption desires and consumption power. They are ambitious and hungry for imported consumer goods, often the expensive and premium ones for themselves and their families. They are the most lucrative consumer groups that brands cannot turn a blind eye to.
To help our audience better understand the Chinese pregnancy economy, especially Chinese pregnant women’s consumption features and preferences, ChemLinked Market Research Analyst Shine Hu will share her insights to help foreign brands find more opportunities in China.
