INSIGHTS
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Financing Live Streaming Social media Cosmetic and toiletries E-commerce/CBEC Monthly Digest Company dynamics
Monthly Digest: China Cosmetics Industry Review | February 2021
Mar 01, 2021
Marketing E-commerce/CBEC
Tmall Global Updates Multiple Merchant Standards
From January 2021, Tmall Global, the biggest cross-border e-commerce (CBEC) platform in China, continuously updated several Standards for merchant about the fee, qualification, and acceptance. There are two primary changes, including lower threshold and deposit.
Feb 26, 2021
Consumer analysis Live Streaming Marketing Social media Cosmetic and toiletries
Decode Florasis : Strong Competitor of Perfect Diary
Florasis is an emerging Chinese-grown beauty brand founded in 2017. It has grown strongly, with sales reaching 3 billion yuan in 2020, becoming an arch rival of another rising star, Perfect Diary. This article explores its unique way to success, including its special brand position as an oriental brand focusing on Chinese fashion, nurturing a tight relationship with Austin Li (Top live-streamer in China), choosing celebrities with traditional Chinese style, actively interacting with consumers, etc.
Feb 24, 2021
Influencer Live Streaming Social media E-commerce/CBEC
What Can Kuaishou Bring to Brands?
Kuaishou’s successful IPO made it “the first vlog stock” in the market. However, Kuaishou’s actual business covers from vlog and live-stream to advertising and e-commerce. As a social media platform that focuses more on grassroots talents, Kuaishou now has two characteristics worth attention: - Kuaishou KOLs (Key opinion leader) have a high conversion rate since they have a tight relationship with their followers; - Kuaishou is prone to attract more high-quality brands to promote its advertising and e-commerce business.
Feb 19, 2021
Live Streaming Social media E-commerce/CBEC
WeChat Mini Program: A Big Tree Growing from WeChat
WeChat Mini Program (applet), as an essential function of WeChat, has been applied by many brands to develop their online e-commerce business. Especially in 2020, many brands used mini programs to digitize their business to offset the offline channels’ loss. Mini program has various functions, including opening online stores, operating private traffic, launching unique marketing campaigns, etc. Supported by a powerful WeChat team and WeChat’s huge traffic, WeChat Mini Program definitely has great potential worthy of exploring.
Feb 07, 2021
Consumer analysis Financing Cosmetic and toiletries E-commerce/CBEC Monthly Digest
Monthly Digest: China Cosmetics Industry Review | January 2021
Keywords: high-end cosmetics, male care, financial report, retail sales data, prohibited cosmetic ingredients
Jan 29, 2021
Live Streaming Social media E-commerce/CBEC
Douyin E-commerce: New Opportunity for Brands
As one of the Top vlog platforms in China, Douyin (Chinese version of Tik Tok) has expanded its business to e-commerce. Douyin has launched the Douyin Store function and will also develop its Cross-border e-commerce platform shortly. This article will elaborate Douyin Store's system and Douyin's CBEC business's current status.
Jan 25, 2021
Consumer analysis Marketing
What is New in China’s Toothpaste Market?
China’s toothpaste market is witnessing some critical changes such as: - The market is fast-growing as Chinese consumers pay more attention to oral health than before. - The Cosmetic Supervision and Administration Regulation (CSAR) implementation has brought a significant regulatory change to the toothpaste market. - More toothpaste is imported to China in recent years. - New toothpaste products with more functions, better packaging, and also higher prices are emerging.
Jan 15, 2021
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