INSIGHTS
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Consumer analysis Cosmetic and toiletries
Application of New Tech in China’s Cosmetic Sector: AR to enhance shopping experience
The application of cutting-edge technologies is a major trend in the cosmetic sector. AR (Augmented Reality) is no doubt one of the hottest of these technologies.
Sep 09, 2019
Consumer analysis Social media Male cosmetics Cosmetic and toiletries E-commerce/CBEC
Male Cosmetics in China: Handsome Profits on Offer
Male cosmetics may be a market with huge potential in China as several high-quality internet reports' data have suggested this marketing trend and large multinationals have been accelerating their China market entry campaigns in this segment.
Jul 08, 2019
Consumer analysis Live Streaming Marketing Cosmetic and toiletries E-commerce/CBEC
2 Phenomena and 3 Trends We Can See From This Year’s 618
​In the first minute of 6.18, Tmall beauty products’ turnover reached 100 million RMB. Also in the first minute, 57475 lipsticks were sold out. In the first hour, the overall turnover of imported beauty products in Tmall International increased by 192% year-on-year. This thrilling data is all derived from analysis of this year’s 618 shopping festival in China...
Jun 21, 2019
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