ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector...

Livestreaming traffic increased significantly during the peak of the COVID-19 outbreak, during which the government imposed nationwide mandatory isolation measures, effectively confining China's large population to their homes for almost one month. Bricks and mortar businesses that relied primarily on offline sales were hit badly by the economic downturn experienced during this time. However, online companies and the various links in the e-commerce value chain were better positioned to buffer the worst impact of the epidemic. One particularly successful strategy was the utilization of live-streaming. Some brands, such as Forest Cabin, almost exclusively relied on live streaming to survive the crisis.

• China’s domestic capacity and production output in medical devices, disinfectants, pharmaceutical drugs and other key medical supplies has ramped up significantly in the past several weeks to meet unprecedented global demand. • Masks production capacity and output has increased by over 500% in some areas with analysts now estimating China’s daily output at around 200 million masks a day. • Alcohol disinfectant production capacity has ramped up by almost 300% and supply now significantly outstrips demand with many companies sitting on larges stockpiles destined for export.

High-end cosmetics in China is a lucrative market that has huge potential for international stakeholders. High-end cosmetics are now within reach of a much wide range of consumers, including China's middle class, gen Z, and urban white-collar workers.

The outbreak of COVID-19 has impacted almost all sectors in China, including the beauty industry. There will be an inevitable delay in the implementation of China's new overarching cosmetic regulation (CSAR)...

Hermès unveiled its new cosmetic collection recently. Its new collection attempts to align with product development and consumer trends for sustainable and natural products. Hermes is also extremely cognizant of its brand image and is adopting a cautious attitude towards e-commerce, opting instead to exclusively sell its products in Hermes stores.

Currently, in China, everything seems to be stopped except for the battle with coronavirus. Is it a good time to do marketing?

Research by the International Longevity Centre (Maximizing the Longevity Dividend), shows spending on fashion and shoes by older people will increase by 11 billion pounds (60 percent) from 2019 to 2040...