INSIGHTS
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Consumer analysis Financing Cosmetic and toiletries Monthly Digest Company dynamics
Monthly Digest: China Cosmetics Industry Review | May 2020
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector...
Jun 02, 2020
Consumer analysis Influencer Live Streaming Marketing Social media Cosmetic and toiletries
Beauty Brands Using Chinese Video App Bilibili to Great Effect
• As a fast-growing social media platform, Bilibili has already reached more than 130 million monthly active users. • 82% of Bilibili’s users are born from 1990 to 2009, which makes Bilibili a perfect platform to reach young Chinese consumers. • Many beauty brands are now cooperating with Bilibili KOLs/influencers, called Upers (similar to Youtuber). Other brands have chosen to open their own official accounts. • The battle for traffic and engagement on Bilibili is intensifying.
May 27, 2020
Consumer analysis Live Streaming Marketing Social media Perfume Male cosmetics Cosmetic and toiletries E-commerce/CBEC
Color Cosmetics Data in April
April 2020, Color cosmetics market data: - Sales of color cosmetics decreased while sales of travel-sized and body makeup increased. - The market performance of male makeup products decreased, while sales of male foundations saw a sharp increase. - New domestic makeup brands, including Perfect Diary and Florasis performed well. - Young people are still the main consumers of color cosmetics.
May 26, 2020
Consumer analysis Financing
Oral Care Brand BOP Secures 10 Million yuan Pre-A Round of Financing
Oral care brand BOP secured 10 million yuan from investors. This investment shows that investors’ confidence in China’s fast-growing oral care product market. Besides the high growth rate, there are some other points about this market worthy of attention: - The market concentration of oral care products is relatively low - Chinese consumers gradually adopt oral care peripheral products such as mouthwash, dental floss, and dental powder. - Consumers tend to have more professional, scientific, and personalized needs for oral care products.
May 13, 2020
Consumer analysis Financing Live Streaming Cosmetic and toiletries E-commerce/CBEC Monthly Digest Company dynamics
Monthly Digest: China Cosmetics Industry Review | April 2020
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector...
Apr 30, 2020
Cosmetic and toiletries E-commerce/CBEC
Four Highlights from the 2020 Tmall Beauty Awards
During the 2020 Tmall beauty awards, data on the performance of beauty products sold on Tmall was offered. Tmall now accounts for 30% of all cosmetics sold in China. Tmall’s beauty sector grew by 61% and had 260 million consumers in 2019. 16 beauty brands recorded over 1 billion RMB in annual turnover and over 430 thousand new products were introduced to Chinese consumers Tmall’s beauty sector continues to grow strongly despite the negative influence of COVID-19. Tmall Beauty released its “Spring Thunder Plan” to promote the development of the beauty sector, and to help support small and medium-sized beauty brands.
Apr 17, 2020
Consumer analysis Live Streaming Marketing Social media Cosmetic and toiletries E-commerce/CBEC
ISDIN: A Rising Spanish Star in China’s Sunscreen Market
China’s sunscreen market is a fast-growing and fast-changing market. ISDIN, a Spanish brand, took five years to establish itself as one of the top sunscreen brands in China. Its success has been built on a multipronged strategy involving careful selection of sales channels, the layout of a strong product portfolio to meet diversified consumer demand, highlighting of its manufacturing origin, omnichannel marketing, cooperation with Alibaba and early layout in offline channels.
Apr 14, 2020
Cosmetic and toiletries Ingredient
Guangzhou LONKEY Launches Cannabis Shower Gel and Cannabis Hand Sanitizer
Guangzhou LONKEY, a giant in China’s domestic daily chemical product sector, has begun mass-production of shower gel and hand sanitizer containing cannabis leaf extract. The products are already on pre-sale at Tmall. LONKEY’s new products mainly contain cannabis leaf extract rather than CBD. The latter is still prohibited in China as a cosmetic ingredient because it is not included in IECIC.
Apr 10, 2020
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