INSIGHTS
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Consumer analysis E-commerce/CBEC
The Economic Impact of Coronavirus in China: Food Supply Chain Focus
China’s battle with Coronavirus is the country's most pressing concern at the moment and is understandably occupying most of the country's resources and attention. Beyond the painful loss of human life and hardship, the country is currently enduring, China's economy has also been hit badly by the outbreak.  
Feb 06, 2020
Consumer analysis Food and beverage Dairy Alcohol E-commerce/CBEC
The Economic Impact of Coronavirus in China
China’s battle with Coronavirus is the country's most pressing concern at the moment and is understandably occupying most of the country's resources and attention. Beyond the painful loss of human life and hardship, the country is currently enduring, China's economy has also been hit badly by the outbreak...  
Feb 06, 2020
Consumer analysis Marketing Social media E-commerce/CBEC
Six Terms about Lower-tier Cities in China
Lower-tier cities are no doubt one of the hottest topics in China’s market in 2019 and are expected to be more popular for most business giants in 2020. This article will explain six terms about lower-tier cities to help you better understand this magic market: lower-tier city markets, the economy of acquaintances, group buying, referral schemes and click incentives, town youth, We business...  
Jan 17, 2020
Consumer analysis Marketing Cosmetic and toiletries
Cosmetic Marketing Strategies during Chinese New Year
As 2020 begins, the Chinese are counting down to the Chinese year of the Rat (鼠-Shu). It is a good time for brands to build an emotional connection with Chinese consumers by launching seasonal products or special editions...
Jan 13, 2020
Marketing Cosmetic and toiletries Ingredient
The Skin Microbiome and Cosmetics
A microbiome is defined as the entire collection of microorganisms living either inside or outside of the human body. After the U.S. National Institutes of Health carried out the Human Microbiome Project in 2012, Microbiome has been a hot topic in healthcare, skincare, and food, with estimates placing the global market value of the microbiome industry at $1.5 billion by 2025...
Jan 06, 2020
Marketing Cosmetic and toiletries Ingredient
CBD Cosmetics in China: A Long Way to Go
The use of cannabidiol (CBD) as an ingredient in cosmetics has been one of the biggest trends within the global beauty and personal care sector this year. In China, the use of CBD has yet to gain any traction and is hindered by strict regulations, domestic technical capacity issues, and lack of awareness amongst consumers...
Dec 27, 2019
Consumer analysis Financing Cosmetic and toiletries E-commerce/CBEC
Sa Sa Cosmetics: A Cautionary Tale on the Dangers of Not Adapting in China
After ten years of impressive growth, “Sa Sa," Hong Kong's most notable homegrown cosmetics firm, is in the throes of the business equivalent of a midlife crisis, occasioned by dismal sales and rapidly declining profitability. The Sa Sa case study is a cautionary tale underscoring the dangers in over-reliance on a single market, and the consequences of failing to address emerging opportunities in mainland China’s digital economy.
Nov 29, 2019
Consumer analysis Cosmetic and toiletries Ingredient
Ampoules in China’s Cosmetic Sector: From Niche to Common
It took just three years for ampoules (a cosmetic product sealed in a small glass to ensure the efficacy of the active ingredients) to develop from a niche product to a popular beauty product in China. Many factors have contributed to the growth of this segment, including support from e-commerce giant Alibaba and consumer preference for scientifically substantiated active ingredients delivered using novel and innovative packaging...
Nov 20, 2019
Pre 1... 1516171819 Next
EDITOR'S PICK