INSIGHTS
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Cosmetic and toiletries E-commerce/CBEC
China Single’s Day 2019 Cosmetic Sales
The 11th of November each year marks China’s Single’s day (also known as 11-11) shopping festival. The event is the world’s largest single-day shopping festival. Total sales have grown over 4000% since the inaugural single’s day just over a decade ago.  Here is an infographic to show cosmetic sales on Single’s Day this year...
Nov 15, 2019
Cosmetic and toiletries Mom & baby products Ingredient E-commerce/CBEC
Cosmetics in CIIE 2019: Three Trends Driving Growth and Product Development
From 5th Nov to 10th Nov, the China International Import Expo was held in Shanghai. Thousands of companies from around the world participated in this big event...
Nov 14, 2019
E-commerce/CBEC
China counting down to the opening of the 2nd China International Import Expo (CIIE)
More than 3000 companies from all over the world and over 60 countries are going to participate in this expo to showcase their products, matchmake, exchange creative ideas, and get a look at innovative technologies...
Oct 25, 2019
Consumer analysis Influencer Live Streaming Marketing Social media Cosmetic and toiletries E-commerce/CBEC
How to Develop a DTC Brand in China?
Recently, the rise of DTC (Direct to consumers) brands is transforming how people shop and attracting the attention of capital investment firms...
Oct 24, 2019
Consumer analysis Marketing Cosmetic and toiletries E-commerce/CBEC
What Facial Mask Consumption Trends Reveal About China’s Gen Z?
China’s Gen Z consumers (95-2010) were raised during a time of unprecedented prosperity, rapid economic growth and increased disposable income. As digital natives, they love products promoted by KOLs and love sharing their experiences online...
Oct 12, 2019
Consumer analysis Marketing Cosmetic and toiletries Ingredient E-commerce/CBEC
Natural and Organic Cosmetics in China: The Problems Behind the Hype
Organic cosmetics, natural cosmetics, green cosmetics and vegan cosmetics are all new concepts in China’s market. More and more consumers are choosing these products because they think that they are healthier and more environmentally friendly...
Sep 20, 2019
Consumer analysis Cosmetic and toiletries E-commerce/CBEC
Application of New Tech in China’s Cosmetic Sector: Consumers are exploring beauty instruments
Beauty instruments started gaining traction amongst Chinese consumers several years ago and are now an important sector intimately related to the broader cosmetics sector.  
Sep 12, 2019
Consumer analysis Cosmetic and toiletries
Application of New Tech in China’s Cosmetic Sector: AI skin diagnosis to attract consumers’ attention
These years, new technologies, such as AI, are developing at a rapid speed and are being applied in all kinds of areas, including cosmetic sector. AI skin diagnosis is no doubt one of the hottest new developments shaping the sector. Both cosmetics companies and tech companies are fighting for market share in this emerging segment of the cosmetics sector.
Sep 10, 2019
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