INSIGHTS
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Consumer analysis Financing Cosmetic and toiletries Monthly Digest Company dynamics
Monthly Digest: China Cosmetics Industry Review | June 2020
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector...
Jul 02, 2020
Marketing Cosmetic and toiletries E-commerce/CBEC
618 Vol 3: 618 Mid-Year Shopping Festival Cosmetic Sale List
Cosmetic highlights in 618 shopping festival 2020: - Tmall’s total GMV reached 698.2 billion yuan while JD’s GMV was 269.2 billion yuan - Cosmetic brand ranking in four platforms: TMALL, JD, Douyin and Kuaishou
Jun 23, 2020
Consumer analysis Cosmetic and toiletries Ingredient E-commerce/CBEC
The 40-billion-yuan Essence Market in China
The essence market size in China reached 40 billion yuan in 2019 and is still growing rapidly. Young consumers are now the main drivers of growth in the sector. Three new trends have emerged in this market 1) More affordable brands and domestic brands are starting to increase their market share 2) Consumers are paying more attention to ingredient source and functional characteristics 3) Pharmaceutical companies are starting to enter the market.
Jun 23, 2020
Consumer analysis Cosmetic and toiletries E-commerce/CBEC
China Cosmetic Market Data in May
The GMV of cosmetics across leading e-commerce platforms showed promising growth trends International brands are already beginning to recover from the impact of the COVID-19 pandemic. Some domestic brands, especially Dr. Yu, performed excellently despite the impact of COVID-19. Brands started their 618 pre-sale promotions in May and have recorded excellent sales results.
Jun 16, 2020
Live Streaming Marketing Health food Infant formula Nutricosmetics E-commerce/CBEC
618 Vol.2: China Mid-year 618 Shopping Festival: Food News Flash (Data Updated)
2020 618 shopping festival has started. This year’s festival will last for about a month. During this period, ChemLinked will collect all useful 618 information and keep you updated. Stay tuned on ChemLinked for more 618 news!
Jun 10, 2020
Consumer analysis Cosmetic and toiletries
Perfect Diary’s Sister Brand, Abby’s Choice Debuts in China
On June 8, Yatsen Global, the parent company of Perfect Diary, officially launched Abby’s Choice, marking Yatsen Global’s first step in its multi-brand strategy. Different from Perfect Diary, Abby’s Choice’s product lines will cover skincare products, makeup, personal care products, and beauty devices.
Jun 10, 2020
Live Streaming Marketing Cosmetic and toiletries E-commerce/CBEC
618 Vol.2: China Mid-year 618 Shopping Festival: Cosmetic News Flash (Data Updated)
2020 618 shopping festival has started. This year’s festival will last for about a month. During this period, ChemLinked will collect all useful 618 information and keep updating you. Stay tuned on ChemLinked for more 618 news!
Jun 10, 2020
Consumer analysis Live Streaming Marketing E-commerce/CBEC
618 Vol.1: The 2020 618 Shopping Festival
2020 618 shopping festival is already underway. This year’s festival will last for about a month. Four established e-commerce platforms (Tmall/ Taobao, JD, Pinduoduo, Suning) and two new social media e-commerce platforms (Douyin, Kuaishou) are the leading platforms involved. Livestreaming is expected to be a significant driver of sales during this year’s festival, and the number of imported products is expected to grow significantly compared to last year.
Jun 03, 2020
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