INSIGHTS
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Cosmetic and toiletries Ingredient E-commerce/CBEC
The Latest CBD Trend in China
As the popularity of CBD products surges, many players, including new domestic brands and imported brands, have joined the CBD market in China by taking advantage of the regulatory gap. There is a high possibility that this could be the birth of a fresh market.
Jan 08, 2021
Consumer analysis Marketing Food and beverage
Food Packaging for “Her”
China has about 400 million female consumers aged from 20 to 60. They are undoubtedly a powerful consumption power in China’s market. Because women usually have a high demand for products’ packaging, many brands launch products whose packaging is more elegant to attract women’s attention. This article has collected some examples.
Jan 04, 2021
Cosmetic and toiletries E-commerce/CBEC Monthly Digest Company dynamics
Monthly Digest: China Cosmetics Industry Review | December 2020
Key words: Alibaba antitrust, Community group buying, Chanel, CPI, retail sales
Dec 31, 2020
Consumer analysis Marketing Brand analysis
What are Young Chinese People Interested in?
POP MART’s successful IPO shows the great consumption power of young Chinese people. Besides the blind box and fashion toys, they also have many other hobbies, such as Hanfu（汉服） and social simulation video games. This article will explore their niche hobbies and help brands better understand what young Chinese people are interested in.
Dec 24, 2020
Cosmetic and toiletries Nutricosmetics E-commerce/CBEC
Billion-dollar Valued FANCL Asian Business to Seek Buyers
More than ten parties, including Blackstone and Chinese online retailer JD.com, bid for CMC Holdings, the sole distributor of FANCL’s skincare products in Asia outside Japan recently. FANCL is a strong brand in the no-added skincare and nutritional supplements market. Still, its online business is falling behind in China, making JD.com the most suitable potential partner in this bid.
Dec 18, 2020
Financing Cosmetic and toiletries E-commerce/CBEC Monthly Digest
Monthly Digest: China Cosmetics Industry Review | November 2020
Key words: CIIE, Double 11, IPO&financing, new regulations, new products
Nov 30, 2020
Influencer Live Streaming Marketing E-commerce/CBEC
GeoSkincare, A Niche New Zealand Skincare brand’s Road to Success in China
GeoSkincare, a niche skincare brand from New Zealand, was introduced to China by a Chinese group. Since then it has achieved excellent sales and become one of the most popular skincare brands in China. How did it do it? This article will look at their success from various aspects.
Nov 27, 2020
Consumer analysis Marketing
How Brands “Play Games”
As the game and e-sports (video game competition) industry continues to grow quickly in China, many brands are considering or have already started to cooperate with this industry to increase brands’ exposure and build a connection with young people in China. They also have adopted many cooperation strategies, including directly sponsoring e-sports games, crossover cooperation, in-game advertising, etc. Their methods and approaches will be discussed in this article.
Nov 20, 2020
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