Jekyl He
ChemLinked Market Research Analyst
Jekyl graduated from the University of Manchester with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and provided customized consulting services for clients. Areas of expertise: cosmetics, food, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products
Feb 08, 2024
Consumer analysis Marketing Food and beverage Dairy Market overview Company dynamics
Top 8 Food Market Trends in 2024
Stepping into the year 2024, the food market will continue to evolve driven by consumer preferences, emerging technologies, and social changes. In this context, staying ahead of the curve is essential for food companies to thrive. To shed light on the path forward, ChemLinked sorts out the top 8 possible food market trends in 2024.
Jan 16, 2024
Jan 05, 2024
Consumer analysis Food and beverage Market overview Company dynamics
A Distinctive Snack Retail Channel Capturing Consumer Attention in China
According to Euromonitor, the sales value of snack mass retail stores in 2022 was CNY 41.9 billion and was estimated to continue growing with a compound annual growth rate (CAGR) of 46%-68% in the following three years.
Dec 29, 2023
Consumer analysis E-commerce/CBEC Company dynamics
In the Race with Pinduoduo, Taobao and JD Embracing "Refund Only" Services
Taobao and JD e-commerce platforms have recently carried out “refund only” services, following in the footsteps of their competitor Pinduoduo, which achieved rapid growth partly due to its "refund only" policy.
Dec 29, 2023
Consumer analysis Health food Cosmetic and toiletries Food and beverage Ingredient Market overview Company dynamics
Exploring the Opportunities of China’s Promising Consumption Scenes
ChemLinked delves into three promising consumer scenes in China, shedding light on the mainstream products bought under the corresponding scenes. By doing so, ChemLinked hopes to offers some guidance for brands seeking to capitalise on these burgeoning market segments.
Dec 25, 2023
Dec 15, 2023
Dec 08, 2023