INSIGHTS
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Male cosmetics Cosmetic and toiletries Monthly Digest
Monthly Digest: China Cosmetics Industry Review | May 2022
Key words: financing, import data, retail date, financial results, regulatory updates, male care, children care
Jun 06, 2022
Health food Food and beverage Monthly Digest
Monthly Digest: China Food Sector in May 2022
Key words: fresh food, dairy, oat milk, ice cream, data
Jun 02, 2022
Cosmetic and toiletries E-commerce/CBEC
Online Cosmetic Market Data (Jan. – Apr. 2022)
From January to April 2022, the online sales of the skincare and makeup sectors on Ali platforms were on a downward trajectory. In the skincare sector, although international skincare brands still dominated the market, they recorded unpleasant declines in the off-seasons while two Chinese domestic skincare brands, Proya and Winona, kept a steady growth. In the makeup sector, almost all Chinese domestic makeup brands suffered severe sales declines. The beauty sector on the rising Douyin e-commerce platform performed well even in this murky time, but it is dominated by Chinese domestic brands for now.
May 23, 2022
Social media Perfume Cosmetic and toiletries E-commerce/CBEC Monthly Digest
Monthly Digest: China Cosmetics Industry Review | April 2022
Key words: e-commerce, financing, NFT, new product, new ingredients, retail sales, data, regulation
May 10, 2022
Financing Health food Food and beverage Infant formula Dairy Beverage Alcohol Coffee Ingredient E-commerce/CBEC Monthly Digest Brand analysis
Monthly Digest: China Food Sector in April 2022
Key words: coffee, pet food, instant food, new products, financial result, regulatory updates
May 10, 2022
Financing E-commerce/CBEC Monthly Digest Company dynamics
Monthly Digest: China Cosmetics Industry Review | March 2022
Key words: CBEC, children care, NFT, customized beauty products, clean beauty, financial data
Apr 01, 2022
Food and beverage Infant formula Dairy Beverage Alcohol E-commerce/CBEC Monthly Digest Company dynamics Brand analysis
Monthly Digest: China Food Sector in March 2022
Keywords: 315 consumer right day, infant formula, pet food, cheese, plant-based, new product
Apr 01, 2022
Consumer analysis Pet products Market overview Brand analysis
Pet Economy in China
The number of pet owners in China has kept growing in recent years, contributing to the surge of the pet economy in China. In the pet food market, the staple food sector is dominated by big imported brands, so most new entrants choose to explore the pet snack sector where the competition is less severe. As for the pet care sector, consumers tend to trust products released by well-known personal care/ skincare/ beauty brands, but some emerging brands still achieve good sales by focusing on niche categories.
Mar 25, 2022
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