INSIGHTS
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Financing Food and beverage Infant formula Market overview Brand analysis
FY 2021 Review: International Infant Formula Brands Faced A More Challenged Market
2021 was a struggle year for the Chinese infant formula industry, especially for international brands. They faced significant challenges such as low birth rate, supply chain obstacles, intense competition from Chinese players, etc. In this challenging market, some maintained the growth, some faced a decline in business, and one even left the battlefield.
Mar 21, 2022
Financing Perfume Cosmetic and toiletries E-commerce/CBEC
Multiple International Cosmetic Groups Recorded a Substantial Growth in 2021
Many international cosmetic groups achieved great sales in 2021. The financial statements show various driving factors worthy of attention: the Asian market, high-end product lines, fragrance business, e-commerce, etc.
Mar 17, 2022
Financing Health food Food and beverage Dairy Beverage Alcohol Coffee E-commerce/CBEC Monthly Digest Company dynamics
Monthly Digest: China Food Sector in February 2022
Key words: Tik Tok, Kuaishou, coffee, functional food, craft beer, financial statement
Mar 08, 2022
Financing Cosmetic and toiletries E-commerce/CBEC Monthly Digest Company dynamics Brand analysis
Monthly Digest: China Cosmetics Industry Review | February 2022
Key word: e-commerce, new products, Puig, retail sales, import data, filing data, financial data
Mar 07, 2022
Financing Marketing Social media Cosmetic and toiletries Monthly Digest Company dynamics
Monthly Digest: China Cosmetics Industry Review | January 2022
Keywords: Financial result, marketing, GDP, retail sales data
Jan 29, 2022
Health food Food and beverage Dairy Beverage Plant-based Market overview Monthly Digest Company dynamics
Monthly Digest: China Food Sector in January 2022
Keywords: New product, popular trend, Chinese New Year, GDP, birth rate, financing data
Jan 29, 2022
Consumer analysis Marketing Social media Perfume Cosmetic and toiletries E-commerce/CBEC
Top 8 Cosmetic Market Trends for 2022
The Chinese cosmetic market welcomes a new year. What will happen in 2022? What categories are worthy of attention? What marketing trends beauty brands should follow? What categories will be the priorities of supervision? Let’s see ChemLinked’s answer to these questions.
Jan 19, 2022
Marketing Health food Food and beverage Dairy Beverage Alcohol Plant-based
Top 8 Food Market Trends for 2022
After a special year of 2021, the Chinese food industry welcomes a new year. What will happen in 2022? Which category will be a hit? Which trends food companies should follow? This article is ChemLinked’s answer to these questions.
Jan 12, 2022
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