INSIGHTS
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Influencer Marketing Social media
Virtual Beauty Influencer Liu Yexi Famous Overnight
On October 30, Halloween, a virtual beauty influencer Liu Yexi became famous overnight, leading to a question, “Will virtual idols/influencers become the next marketing opportunity for brands?” While some companies are exploring virtual idols’ business mode and some have achieved some success, they still face some challenges such as high cost of operation and limited business chances.
Nov 12, 2021
Food and beverage Beverage
White Peach, Coconut, What is the Next Popular Flavor?
White peach flavor and coconut flavor were the top2 popular flavors in the past first half of 2021. Many new products with two flavors sprung up new products. Relevant suppliers also achieved great success in both to-B and to-C business. What is the next popular flavor? This article answers.
Nov 09, 2021
Health food Food and beverage Infant formula Market overview
Opportunities and Challenges in the Chinese Special Food Industry
Chinese special food industry is a highly competitive and potential industry. As Chinese consumers pay more attention to health in the post-pandemic era, its development is much quickened. In China, special food includes health food, infant formula, and food for special medical purposes. The former two have well-established market, while the last market food for special medical purposes is showing a rapid growth trend.
Nov 04, 2021
Financing Perfume Cosmetic and toiletries Monthly Digest Company dynamics
Monthly Digest: China Cosmetics Industry Review | October 2021
Key words: Double 11, Golden week, New products, Financial results
Nov 01, 2021
Financing Food and beverage Dairy Beverage Alcohol Plant-based Monthly Digest Company dynamics
Monthly Digest: China Food Sector in October 2021
Key words: double 11, financing, golden week, new products, regulation update
Nov 01, 2021
Cosmetic and toiletries Ingredient Company dynamics
Skin Microbiome: A Rising Concept in China
Developing products that foster a healthy skin microbiome is a new trend in the Chinese cosmetic industry, attracting the attention of both international players and Chinese niche brands alike. The sector is poised to take off but is still hindered by a lack of support regulations standardizing labeling and advertising claims and potential government supervision. However, on the flip side, there is some proof in principle supporting the commercial feasibility of these products.
Oct 25, 2021
Cosmetic and toiletries E-commerce/CBEC Market overview
Chinese Cosmetic Market Online Data in 2021Q3
The Chinese cosmetic market slowed down in 2021Q3. However, some brands still showed strong growth, such as functional skincare brands and some big-name international brands. Douyin e-commerce has been becoming a promising channel for many beauty brands.
Oct 20, 2021
Marketing Cosmetic and toiletries
Makeup Market is Cooling Down in China
Recently, many Chinese makeup brands stopped operation, and investment in the makeup category also decreased, implying that the Chinese makeup market is cooling down. This article explores the reasons.
Oct 11, 2021
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