INSIGHTS
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Cosmetic and toiletries E-commerce/CBEC Monthly Digest Company dynamics
Monthly Digest: China Cosmetics Industry Review | September 2021
Key words: Duty-free, Tmall, functional skincare, retail sales, GMP, false claims
Sep 30, 2021
Live Streaming Social media Cosmetic and toiletries Ingredient E-commerce/CBEC
Latest Trends in 2021 China Cosmetic Summit
On September 16 and 17, 2021 China Cosmetic Summit was held in Shanghai, attracting various attendees from brands, channels, marketing companies, and other service providers in the beauty industry. Many shared first-hand information of the industry and updated their latest dynamics.
Sep 28, 2021
Cosmetic and toiletries E-commerce/CBEC
Over 70 Clean Beauty Brands Entered Tmall Global in Half A Year
Clean beauty is rising in China. In the past half-year of 2021, more than 70 overseas clean beauty brands entered China through Tmall Global, and sales of this category increased by over 600% YoY. In the meantime, Tmall Global also announced to give more support to overseas clean beauty brands.
Sep 15, 2021
Consumer analysis Live Streaming Marketing Cosmetic and toiletries
Is Cosmetics Sample A Good Business?
The cosmetics sample business is playing an important role in the Chinese beauty industry. For brands, handing out samples is an effective way to drive traffic. Samples’ popularity even gives birth to a new business format, sample gift box. For consumers, especially young consumers, buying samples can satisfy their curiosity for high-end beauty brands on a low budget. One thing worth noting is that the government and e-commerce platforms also have launched regulations and rules to regulate misconduct in this industry recently.
Sep 07, 2021
Financing Cosmetic and toiletries E-commerce/CBEC Monthly Digest Company dynamics
Monthly Digest: China Cosmetics Industry Review | August 2021
Key words:duty free, e-commerce, financing, new product, financial report, retail sales, administrative penalty
Sep 01, 2021
Marketing Cosmetic and toiletries
Several Beauty Giants were Fined by Governments
From May to August this year, several big international cosmetic companies were involved in 9 administrative penalty cases, such as Estee Lauder, L’ Oreal, Sephora, etc. The top1 reason for penalty is false or misleading publicity.
Aug 24, 2021
Cosmetic and toiletries Food and beverage Nutricosmetics Ingredient
Food as Beauty: A Rising Concept in China
“Edible food must be safe to put on the face” is popular recognition in the Chinese history. Therefore, the concept of “Food as Beauty” has long received by Chinese people. The interpretation of the concept of “Food as Beauty” has undergone two changes in the beauty industry: it is initially used to describe using food as cosmetic ingredients; now, it often refers to describe the consumer habit of eating oral beauty products while applying external skincare products. Both interpretations have gained brands’ attention and nurtured innovative products.
Aug 12, 2021
Financing Marketing Cosmetic and toiletries Food and beverage
2021H1 Consumer Brands Financing in China: over 60% are New Brands
In 2021H1 in China, 197 consumer brands completed 215 rounds of financing. 60% of these brands are founded after 2017. The catering industry attracted investors’ attention most, among which the Chinese refreshment sector was a rising star. As for the beauty industry, the investment in the makeup sector cooled down while male cosmetics, personal care products, and cosmetic contact lenses were getting more attention from investors. Investors were also interested in drink and snack brands with the selling point of health.
Aug 09, 2021
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