INSIGHTS
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Live Streaming Dairy Beverage Alcohol Plant-based Monthly Digest
Monthly Digest: China Food Sector in December 2021
Key words: Tax fine, children snack, wine, dairy
Jan 04, 2022
Financing Live Streaming Marketing Social media Cosmetic and toiletries Monthly Digest Company dynamics
Monthly Digest: China Cosmetics Industry Review | December 2021
Key words: tax fine, social media supervision, financing, online and offline retail, retail sales, new ingredient registration
Dec 31, 2021
Cosmetic and toiletries Ingredient
Take Notice! Whitening Cosmetic Ingredients in China
On November 30, 2021, a notice from China NMPA implied that products containing SymWhite 377 (a whitening cosmetic ingredient) must be registered as special cosmetics. Many products containing SymWhite 377, which used to be notified as general cosmetics rather than registered as special cosmetics, were removed from shelves later. This notice suggests that regulatory authorities' supervision of whitening ingredients and whitening products is becoming stricter and more standardized, so many industry practitioners also consider that there will be further inspection on other whitening ingredients.
Dec 20, 2021
Consumer analysis Marketing Food and beverage Dairy Beverage Plant-based
How OATLY Shine in the Chinese Plant-based Milk Market
Chinese plant-based milk market is dominated by some well-known traditional players but is considered too old-fashioned to keep pace with consumption upgrades. Therefore, many entrants are flocking to this market to compete, among which OATLY is a shining star. This Swedish brand opened this market by cooperating with boutique coffee shops, and then entered new retail channels to further boost sales. It further improved its popularity among young consumers by promoting the concept of “low sugar, low fat, low calorie.”
Dec 15, 2021
Marketing Cosmetic and toiletries E-commerce/CBEC
Children Cosmetics: The New Growth Point for Overseas Brands
Chinese children cosmetic market is witnessing significant changes and has great potential: - The new regulation Supervision and Administration Provisions on Children Cosmetics will come into force on January 1, 2022. - Overseas brands are flocking to the market through cross-border e-commerce platforms, among which some achieved great results. - Chinese domestic brands are also rising to compete for the blue ocean market.
Dec 10, 2021
Financing Live Streaming Perfume Cosmetic and toiletries Pet products Monthly Digest
Monthly Digest: China Cosmetics Industry Review | November 2021
Key words: Double 11, Live-streaming, New products, Financing, Financial result
Dec 01, 2021
Financing Live Streaming Health food Food and beverage Dairy Beverage Alcohol Plant-based Sports nutrition Company dynamics
Monthly Digest: China Food Sector in November 2021
Key words: Double 11, Financing, New products, Compliance
Dec 01, 2021
Food and beverage Dairy Market overview
China UHT Milk Market: Fluid Milk Consumption is 1/3 of The U.S.’s
Chinese per-capita fluid milk consumption has increased year by year. However, it is still far behind the figure in other countries. As for different sectors of fluid milk, the UHT milk market accounts for more than 70% of the market share and has become a mature market with a low growth rate. High-end product is a potential opportunity in this sector. In contrast, though the pasteurized milk’s market share is relatively low, it has become a new trend pursued by both companies and consumers. The competition in this sector is also becoming more severe than before.
Nov 26, 2021
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