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Case study Company dynamics Monthly Digest
Monthly Digest
Monthly digest: China Food Sector in July 2020
Jul 31, 2020
Key words: financial results, weight management, market access, plant-base, infant formula......
Monthly Digest
Monthly Digest: China Cosmetics Industry Review | July 2020
Jul 30, 2020
Key word: Duty free store, financial results, cosmetic total retail sales, CSAR subsidiary regulations...
Company dynamics
Chinese Leading Dairy Marker Ausnutria Launched “Aunulife” Probiotics Series
Jul 14, 2020
Ausnutria, the leading domestic dairy marker, is expanding its business landscape to health nutrition sector by introducing “Aunulife” probiotic series.
Company dynamics
Nestle Introduced Anti-Allergic Baby Food Brand into China
Jul 13, 2020
Nestle Health Sciences introduced a new baby food brand, “Spoonfulone” through cross-border e-commerce into China market.
Company dynamics
Firmus Launched Milk Powder for Children Aged over 3-Year-Old
Jul 13, 2020
On July 6, Firmus (also called Feihe, Chinese name: 飞鹤) launched Zhuoran (茁然) children milk powder and formula.
Company dynamics
Estee Lauder Introduces Two High-End Perfume Brands into China
Jul 03, 2020
Estee Lauder introduced its two luxury fragrance brands KILIAN and Editions DE Parfums Frederic Malle into the Chinese market.
Case study
618 Vol.4: Lessons from a High Performing Cosmetics Brand in China - CHANDO 618 Sales
Jul 03, 2020
CHANDO, a Chinese domestic cosmetic brand with a 19-year history, performed excellently during the 2020, 618 shopping festival. It achieved these results by focusing on segmented products targeting niche demographics and prioritized the marketing of these products. It also adopted an omnichannel marketing strategy with a specific emphasis on livestreaming. As a nationwide marketing campaign launched during the post-COVID19 period, 618 2020 has taken on special significance this year as a surrogate metric for consumer confidence and a measure of economic recovery in post-Covid China.
Monthly Digest
Monthly Digest: China Cosmetics Industry Review | June 2020
Jul 02, 2020
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector...
Monthly Digest
Monthly Digest: China Food Sector in June 2020
Jul 02, 2020
Keywords: 618 Shopping Festival, NFC juice product.
Company dynamics
Chinese Domestic Milk Powder Brands Scale-up Goat Milk Powder Business
Jun 23, 2020
Like the a2 milk and organic milk segments, the goat milk segment of China’s infant formula market is developing rapidly.
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