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Monthly Digest
Monthly Digest: China Food Sector in April 2021
Apr 30, 2021
Key words: plant-based, infant formula, collagen......
Monthly Digest
Monthly Digest: China Cosmetics Industry Review | April 2021
Apr 30, 2021
Keywords: Tmall, Douyin, Kuaishou, New Brand, Financing report, CSAR
Monthly Digest
Monthly Digest: China Food Sector in March 2021
Mar 31, 2021
Key words: dairy, infant formula, financing, new consumer brands...
Monthly Digest
Monthly Digest: China Cosmetics Industry Review | March 2021
Mar 31, 2021
Keywords: IPO, financial data, animal testing, CBD ban
Monthly Digest
Monthly Digest: China Cosmetics Industry Review | February 2021
Mar 01, 2021
Monthly Digest
Monthly Digest: China Food Sector in February 2021
Feb 26, 2021
Key words: financial results, sparkling water, hyaluronic acid......
Case study
Decode Florasis : Strong Competitor of Perfect Diary
Feb 24, 2021
Florasis is an emerging Chinese-grown beauty brand founded in 2017. It has grown strongly, with sales reaching 3 billion yuan in 2020, becoming an arch rival of another rising star, Perfect Diary. This article explores its unique way to success, including its special brand position as an oriental brand focusing on Chinese fashion, nurturing a tight relationship with Austin Li (Top live-streamer in China), choosing celebrities with traditional Chinese style, actively interacting with consumers, etc.
Monthly Digest
Monthly Digest: China Cosmetics Industry Review | January 2021
Jan 29, 2021
Keywords: high-end cosmetics, male care, financial report, retail sales data, prohibited cosmetic ingredients
Monthly Digest
Monthly Digest: China Food Sector in January 2021
Jan 29, 2021
Key words: plant-based, probiotics, dairy, trade...
Monthly Digest
Monthly Digest: China Food Sector in December 2020
Dec 31, 2020
Key words: Christmas, plant-based, dairy......
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