INSIGHTS
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Cosmetic and toiletries Brand analysis
Mistine, a Thailand Beauty Brand, Reach One-Billion-Yuan Sales in China
Thailand’s beauty brand Mistine reached one billion yuan in sales and successfully built a reputation in China. This article explores various reasons behind its success, including its Chinese team, ability to develop ace products, and strong supply chain and distribution system.
Aug 12, 2022
Food and beverage Monthly Digest Company dynamics
Monthly Digest: China Food Sector in July 2022
ChemLinked rounded up the latest market and regulatory news in the China food sector...
Aug 09, 2022
Cosmetic and toiletries Food and beverage Monthly Digest
Monthly Digest: China Cosmetics Industry Review | July 2022
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector...
Aug 04, 2022
Marketing Social media
Cosmetics Innovation Expo 2022: Latest Marketing Trends
On July 5 and 6, 2022 CiE Cosmetics Innovation Expo was held in Hangzhou, China. The Expo invited various social media with marketing functions in China to share the latest marketing trends.
Jul 12, 2022
Financing Marketing Perfume Cosmetic and toiletries E-commerce/CBEC Monthly Digest
Monthly Digest: China Cosmetics Industry Review | June 2022
Key words: 618, Bilibili, perfume & fragrance, NFT, clean beauty, functional skincare, retail data, import data
Jul 07, 2022
Financing Health food Food and beverage Pet products Monthly Digest
Monthly Digest: China Food Sector in June 2022
Key words:618, pet food, tea brand, coffee, infant formula, fruit import, plant-based
Jul 04, 2022
Marketing Food and beverage Market overview
Chinese Ice Cream Market Analysis
Chinese ice cream market size reached 160 billion in 2021. Though four ice cream giants (Yili, Wall’s, Mengniu, and Nestle) still dominate the market, the rise of new consumer ice cream brands, represented by Chicecream, has brought changes to the whole market: price hike, the pursuit of low fat and low sugar, consumption scenarios expansion, etc.
Jun 14, 2022
Cosmetic and toiletries Food and beverage
MIIT: Nurture 200 Well-known Brands with a Value of 10 Million
Recently, the Ministry of Industry and Information Technology (MIIT) of the People’s Republic of China released the Digital Development Action Plan for the Consumer Goods Industry from Three Perspectives (2022-2025) (Draft for Comments), which aims to nurture 200 well-known brands with a value of 10 billion in the next 4 years.
Jun 08, 2022
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